Friction is something to be avoided, typically, whether it’s in coworker relationships, marriage, or even your car’s engine. The same holds true when trying to engage prospective patients in an urgent care center. Anything that adds a burden to the patient’s attempt to get care—unnecessary steps, unexpected waits, billing headaches—will make them think twice about where they choose to get that care. Reducing friction, conversely, gives them a pleasant experience they’re more likely to want …
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