Friction is something to be avoided, typically, whether it’s in coworker relationships, marriage, or even your car’s engine. The same holds true when trying to engage prospective patients in an urgent care center. Anything that adds a burden to the patient’s attempt to get care—unnecessary steps, unexpected waits, billing headaches—will make them think twice about where they choose to get that care. Reducing friction, conversely, gives them a pleasant experience they’re more likely to want to repeat. So, finding digital solutions to friction points in your urgent care operation can help you ensure smooth sailing for the people you hope will become regular customers. The Urgent Care Association will host a webinar designed to help you do that on Thursday, July 16, at 1 pm (Central). Speaker Alan Ayers, MBA, MAcc will help attendees see how they can employ technology to map out the patient journey, starting with initial brand exposure through marketing; identify opportunities to reduce friction; and create a positive reputation in a very competitive marketplace. Mr. Ayers is the CEO of Velocity Urgent Care and senior editor, practice management for JUCM. Cost to attend this webinar is $50 for UCA members and $100 for nonmembers. For more information or to register, click here.

UCA Webinar: If Your Urgent Care Center Doesn’t ‘Do Digital,’ You Don’t Compete
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