Competitive Edge

What do you think it would cost to get 6 minutes of exposure on television, demonstrating your clinical expertise by talking about a wide range of high-interest health topics? It’s actually a moot question, because a) you probably couldn’t afford it and b) if you’re the chief medical officer of Peachtree Immediate Care in Atlanta, you just got it for free. James Yost, MD sat down with one of the hosts of 11 Alive’s atl&co …

The holiday season brings out not only the average person’s generous side, but also more social activity, celebratory dinners, and travel to areas where they probably don’t have access to their usual healthcare facilities. So, getting your name out there at this time of year can reap untold benefits. One good way is to join with your community to help the less fortunate among us. Integrated Medical Alliance (IMA) Urgent Care and Primary Care in …

Unfortunately, many patients become unknowing conduits to illicit use of prescription drugs, consequent addiction, and sometimes even death. They receive an appropriate prescription for, say, an opioid pain medication that they take responsibly for as long as necessary. Then they put the remaining pills back in the medicine cabinet, where anyone in the house can get hold of them and take them recreationally or to feed an addiction. The U.S. Drug Enforcement Administration created the …

A provider’s time is tight in urgent care. Margins can be, too. But time you put aside to give away your services in measured quantities can wind up paying great dividends down the road. Xpress Wellness Urgent Care is investing in that concept by offering free sports physicals for student athletes in the Duncan, OK area this fall. Anyone taking them up on the offer even gets to go online to pick a time that’s …

Urgent care offers convenience that’s just not feasible in a traditional primary care practice, at a price far lower than the emergency room would charge for the same acuity-level of care. That’s why it’s caught on. Similarly, urgent care providers who offer occupational medicine services have found success in offering those benefits to local businesses, especially those whose work force engages in physical labor or has a public safety aspect to it (such as warehouses …

Vaping seems to be linked to pulmonary disease—even killing some patients. Vaccine-preventable diseases like measles are reappearing in alarming numbers. Flu season is coming, and the public needs to be reminded that they need to wash their hands regularly and stay home from work if they have symptoms that could be the result of influenza infection. More and more, healthcare news is mainstream news, and local television stations, cable news outlets, online publications, and newspapers …

Urgent care providers want to help people. That’s why they chose their profession—and there may no better time to put that instinct front and center than when a community is in dire need. The interesting thing is, even if you put your “usual” way of doing business on hold you can still wind up initiating or solidifying relationships with the people who keep your business afloat. Take what one urgent care provider is doing for …

Odds are you don’t care that Las Cruces trounced Manzano in early-season Albuquerque high school football last week. Truth be told, most area residents outside of those two school communities probably couldn’t care less, either. Guess what, though? Leading into a recap of the game on KRQE News 13, the audience saw a full screen of text screaming “Week 1: Game of the Week—NextCare Urgent Care.” Nearly 700,000 television viewers (also known as prospective patients) …

ChoiceOne Urgent Care in Forest Hill, MD is taking a back-to-school community donation program to the next level by hosting a party that will bring generous neighbors together to benefit others—while at the same time getting to know ChoiceOne staff and checking out the facility. ChoiceOne and its partner, University of Maryland Upper Chesapeake Health, enlisted local media to invite the public to a Back to School Bash, to which they were encouraged to bring donated …