From the UCA CEO

Before I jump into this column, I want to mention our recent Advocacy victory: getting a mention of Urgent Care into the Centers For Medicare & Medicaid Services publication of the 2025 Medicare Physician Fee Schedule. If you want more details on why this is a big deal, you can listen to the 2 interviews I did with Eric Zimmerman (our lobbyist team leader) on the Urgent Care Leadership Podcast (found anywhere you get your podcasts). I want to give a monumental shout-out to the many Urgent Care Association (UCA) …
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Amazon. Dollar General. Berkshire Hathaway. JPMorgan Chase. Walgreens. Walmart (insert echo here). It’s been an interesting few years watching these giants try to do what you do. The biggest tragedy of all of this is the hundreds of millions of dollars that have been spent by these folks that could have been saved if someone on their end had simply picked up the phone and talked to one of us. No one called the Urgent Care Association (UCA), and if they did call one of you, they sure didn’t listen …
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I like to think that I usually have a pretty good read on Urgent Care, but I am currently mystified by something and need your help. For as long as I can remember, everyone in Urgent Care has chanted a common refrain: “We need a seat at the table!” In the beginning, we were too small to make enough noise to be heard and way, way too tight on funds to even think about hiring a lobbyist. There wasn’t much we could do back then to get a seat in …
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Scott Prysi, MD For the last 30 years, Urgent Care centers have been transforming healthcare by moving the patient to the center of care—that means serving patients with urgent medical problems with extended hours and onsite X-ray and lab services when and where they want it. We operated throughout the pandemic when virtually all other healthcare access points closed, and we came out stronger with new relationships with local hospitals and health departments as well as a heightened reputation in the eyes of our patients. Since then, many of us …
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Here at the Urgent Care Association (UCA), we often used to ask ourselves, “Is this a UCA thing or a College thing or a Foundation thing?” Over the past few years of talking to all of you, I learned that we were not the only ones asking this question. When you build a house, over the years, you may add on a fantastic new sunroom, then an expansive extra bedroom, and then maybe you remodel your kitchen. At the end of all that work—no matter how great the parts are—you …
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