To Appeal to Millennials, You Need a Purpose

Urgent message: A sense of “purpose” is the primary motivator for many employees—even beyond compensation and benefits. That’s why successful companies leverage powerful purpose statements towards clearly articulating their mission and values, and cultivating an engaged and inspired workforce. Alan A. Ayers, MBA, MAcc Whether part of a larger cultural and societal shift, or due to the influence of a Millennial-dominated workforce, the importance of “purpose” at work has taken on a heightened significance in the last decade. In fact, many of today’s employees, regardless of generation, express a need …
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Pros and Cons of Urgent Care vs Primary Care Billing for Urgent Care Services

Urgent message: While it makes business sense for the minority of urgent care facilities that do contract with and bill insurance as a primary care practice, the majority contract and bill as urgent care, given higher reimbursement and the numerous other benefits this provides an urgent care operation. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care, LLC and is Practice Management Editor of The Journal of Urgent Care Medicine. In 2003, the Centers for Medicare and Medicaid Services (CMS) developed the “Place of Service-20” (POS-20), …
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Smoothing Ebb-and-Flow for Greater Staff Efficiency and Shorter Wait Times in Urgent Care

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: Integration of healthcare delivery with mobile technology is leading more urgent care operators to embrace digital queuing systems that, given their ability to positively impact patient wait times, offer the promise of elevating the patient experience—and a distinct competitive advantage. In a perfect world, every patient who showed up at your urgent care center would be quickly checked in and then immediately seen …
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What to Do If A Competing Urgent Care Opens in Your Community

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: As the country’s urgent care markets become increasingly saturated, the forward-thinking operator will have a strategic patient-retention strategy ready when a competitor inevitably opens up shop in their community. As the urgent care market continues its yearly growth of around 8%, per the Urgent Care Association’s 2018 Benchmarking Report, many markets around the country are seeing an oversaturation of urgent care centers. According …
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Rural and Tertiary Markets: The Next Urgent Care Frontier

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: Given the oversaturation and resulting fierce competition among urgent care chains in the affluent suburbs of major cities, the underserved rural healthcare market offers tremendous growth opportunity for the forward-thinking urgent care operator. Urgent care began as a suburban phenomenon—and continues to be, as evidenced by the Urgent Care Association’s 2018 Benchmarking Report that asserts 78% of its recorded urgent care centers are …
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