Addressing Fraternization in Urgent Care image

Addressing Fraternization in the Urgent Care Workplace

Urgent message: Whereas sexual harassment is defined as unwanted and one-sided, many times employees choose to become romantically involved, requiring that urgent care centers have a policy and a plan to address workplace fraternization. Alan A. Ayers, MBA, MAcc is President of Experity Networks and is Practice Management Editor of The Journal of Urgent Care Medicine. In 2019, McDonald’s fired its Chief Executive Steve Easterbrook for engaging in a relationship that violated company policy. The fast-food giant’s standards of business conduct prohibit employees with “a direct or indirect reporting relationship” …
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What Does a Hybrid Workforce Look Like for Urgent Care?

Alan A. Ayers, MBA, MAcc is Practice Management Editor of The Journal of Urgent Care Medicine and is President of Experity Networks. Urgent message: As COVID-19 has enabled many non-patient-facing employees to work from home, now urgent care operators must grapple with returning some of those employees to the office or otherwise managing a “hybrid” workforce. The COVID-19 pandemic has changed every facet of daily life. Although its impact on the world of medicine is obvious, the virus has also affected how business is conducted across every sector. That includes …
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Direct-To-Consumer Testing in Urgent Care

Understanding the Benefits and Risks of Direct-to-Consumer Testing for Urgent Care

Urgent message: Urgent care centers equipped to draw blood and collect other specimens are well positioned to create new revenue streams related to the booming direct-to-consumer lab movement. Alan A. Ayers, MBA, MAcc is President of Strategic Initiatives at Experity. People are taking more responsibility for their health than ever before. Whether that means practicing wellness promotion activities or actively seeking care without referrals, today’s healthcare landscape looks much different than it did 20 years ago. Due to its flexible nature, urgent care is poised to be at the forefront …
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Seven Digital Marketing Tactics for Every Urgent Care Center

Urgent message: Urgent care operators are spending an increasing amount of their marketing budget on seven digital tactics. Fortunately for those working in healthcare, there will never be a shortage of patients. People will always come down with illnesses, and minor injuries won’t go away anytime soon. That being said, it can still be difficult to get people in the door of your specific urgent care center. Although it often gets neglected, proper marketing is one of the most important pieces of running an urgent care—aside from providing high-quality clinical …
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Adapting Urgent Care Marketing Strategies to Include Mobile and Voice Technologies

Urgent message: As consumers become more dependent on their internet-connected smartphones for health information, urgent care centers must adapt their marketing content to mobile devices and include greater use of voice-enabled search and GPS-enabled marketing tactics. When personalized technology started to become widespread in the late 90s and early 2000s, it changed the way companies did business. They were forced to adapt to new marketing tactics and develop creative ways to fend off competitors. Customers found that they had more choices thanks to the internet and were no longer afraid …
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