Rural and Tertiary Markets: The Next Urgent Care Frontier

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: Given the oversaturation and resulting fierce competition among urgent care chains in the affluent suburbs of major cities, the underserved rural healthcare market offers tremendous growth opportunity for the forward-thinking urgent care operator. Urgent care began as a suburban phenomenon—and continues to be, as evidenced by the Urgent Care Association’s 2018 Benchmarking Report that asserts 78% of its recorded urgent care centers are …
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Urgent Care Looks to Find its Identity through Gen Z and Millennials

Urgent message: Younger consumers’ healthcare preferences are significantly different than that of older consumers. Urgent care providers have a prime opportunity to meet the needs of Gen Z and Millennials by creating a new healthcare experience. Dan Stanek Introduction As everyday healthcare begins to deviate from the classic primary care model, the competition is just beginning in regard to which alternative provider will best suit consumers’ needs. Urgent care may be the current provider type with the biggest opportunity. While the term “urgent” tends to make new and potential consumers …
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Urgent message: In today’s tech-driven, digital-everything society, industry-leading consumer companies all leverage technology to reducing friction—ie, steps, obstacles, and unnecessary effort—in making their products and services fast, convenient, and accessible. The urgent care operation that can align with this growing trend and leverage technology to root out friction will win loyalty and patronage from today’s digitally native healthcare consumer.

Competing for Patients in a Digitally Connected World

Urgent message: In today’s tech-driven, digital-everything society, industry-leading consumer companies all leverage technology to reducing friction—ie, steps, obstacles, and unnecessary effort—in making their products and services fast, convenient, and accessible. The urgent care operation that can align with this growing trend and leverage technology to root out friction will win loyalty and patronage from today’s digitally native healthcare consumer. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Friction might be the most oft-repeated …
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The Millennial Conundrum: Fostering an Engaged Multigenerational Urgent Care Workforce

Urgent message: Are Millennial employees breathing fresh energy into the urgent care workplace or are they a new breed of workers who don’t go along with established workplace norms? Your perspective may influence how you fair in their ascendance. Rachel Sossoman, MSHR, SPHR, SHRM-SCP Introduction Millennials—Americans born between 1981 and 1996—became the largest demographic group in the U.S. workforce at 56 million strong in 2017; this year, they will overtake Baby Boomers as the largest segment of the entire U.S. population, according to Pew Research. Some urgent care operators may …
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Creating the ‘Ideal’ Urgent Care Experience

Urgent message: For owner-operators truly committed to creating “the ideal urgent care experience”—a thriving operating model that benefits patients, employees, and investors alike —a commitment to operational excellence, a perfecting of the patient experience, and the embrace of an empowered, engaged employee culture must form the bedrock principles of their practice. Alan A. Ayers, MBA, MAcc Driven largely by millennials and Gen Xer’s who place a premium on convenience, alongside Baby Boomers utilizing their newly acquired Medicare benefits, urgent care centers continue to experience a significant surge in demand. According …
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