Web Exclusives

By Alan A. Ayers, MBA, MAcc — President of Urgent Care Consultants; Senior Editor of The Journal of Urgent Care Medicine The 2026 Urgent Care Association Convention convened in Chicago this April under the theme “Amplify” — and across roughly fifty clinical and practice management sessions, that word kept landing on the same point: amplify the clinician, don’t replace them. Artificial intelligence, the tonal undercurrent of nearly every track, was framed less as an autonomous force than as a lever applied to a human hand. As Brad Laymon, PA-C, put …
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Urgent Message: The urgent care industry is pivoting from a phase of rapid footprint expansion to one of sustainable sophistication, driven by the integration of AI, the diversification of high-value services (like behavioral health), and a rigorous focus on operational and financial resilience to meet modern consumer expectations. Alan A. Ayers, MBA, MAcc is President of Urgent Care Consultants and is Senior Editor of The Journal of Urgent Care Medicine For the past decade, the prevailing strategy in urgent care was defined by rapid footprint expansion—opening more doors in more …
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OPINION PIECE by Alan A. Ayers, MBA, MAcc, President of Urgent Care Consultants and Senior Editor of The Journal of Urgent Care Medicine. I’ve recently become aware of “dealmakers” pitching large future payouts for urgent care practices, but only if you agree to sell your practice now. If you’ve received one of these solicitations, it’s important to understand the implications: No Cash Up Front: The biggest red flag is when the urgent care seller does not receive cash in a transaction. Instead, you exchange your practice for a stake in …
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Bradley L. Laymon, PA-C, CPC, CEMC PRESENTATION A mother brings in her 4-year-old, who has never visited your urgent care center before, with complaints of fever and sore throat. The mother provides the HPI. She explains that the child’s symptoms have been present for 2 days. During that time, the patient’s temperature rose to a high of 101.5°F (38.6°C). Ibuprofen has been effective in reducing the fever. The girl was exposed to COVID-19 at daycare 3 days ago. The mother reports no other complaints. The child has no known allergies …
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Bradley L. Laymon, PA-C, CPC, CEMC PRESENTATION A 47-year-old established male patient presented after 2 days of COVID-like symptoms (fever >100.5°F, cough, headache). Symptoms were mild and constant. He denied chest pain, shortness of breath, abdominal pain, rash, dizziness, and nausea/vomiting/diarrhea. He reported trying to alleviate the symptoms with acetaminophen and guaifenesin, with minimal relief. He has no known allergies The patient, who had never tested positive for COVID-19, acknowledged recent exposure to a colleague who did. At the time of presentation it had been less than 2 weeks since …
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