If Your Business Doesn’t Work on Paper, It Won’t Work in Reality!

Alan A. Ayers, MBA, MAcc is Chief Executive Officer at Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: A business plan should never be a formality to meet bank or investor requirements. Rather, it should represent a rigorous testing of all your analyses and assumptions around a business decision. Because, sometimes, the “best” outcome from diligent business planning just might be the decision to forego the opportunity altogether. Physician-entrepreneurs were the pioneers of the early urgent care landscape, and today remain central …
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Expanding Your Urgent Care Product Line with Massage Therapy, Aesthetics, and Body Sculpting

Expanding Your Urgent Care Product Line with Massage Therapy, Aesthetics, and Body Sculpting Urgent message: Maintaining not only growth but also profitability in the increasingly competitive urgent care marketplace requires a willingness to seek out and assess new services, and the wherewithal to offer those deemed to be a good fit for your business model. “Spa services” may be one such possibility warranting consideration. Michael F. Boyle MD, MBA, FACEP, Derrick Cooney, MD, and Keith Seal With the urgent care industry still riding a wave of expansion that began in …
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The Dangers of Mistaking Metrics for Strategy

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: While metrics are essential for measuring a business strategy’s effectiveness, losing sight of the strategy in favor of a sole focus on the metrics carries the risk of undermining the very objective the strategy was meant to achieve. “If you can’t measure it, you can’t improve it.” Or manage it or track it, depending on who’s reciting that oft-repeated quote. Either way, your …
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Five Steps for Winning Over Millennials in Urgent Care

Urgent message: Millennials constantly get a bad rap for “ruining” tried-and-tested ways of doing business. While it’s true that widespread consumer interest and demand have radically altered the way products and services must be offered, that isn’t necessarily a bad thing. For urgent care owner/operators, Millennials can actually be a huge component of a center’s success. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. As the nation’s perceptions of healthcare, and particularly primary …
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Much Ado About Toilet Bluing (and Other Drug Testing Requirements)

Alan A. Ayers, MBA, MAcc is Practice Management Editor of The Journal of Urgent Care Medicine and is Chief Executive Officer of Velocity Urgent Care. Urgent message: While any urgent care’s preferred “toilet bluing” method for urine specimen drug screen collects would seem a mundane matter, a careless or haphazard approach can result in unintended and potentially serious consequences. Urgent care centers that provide occupational medicine and drug testing services are required to follow specific procedures when collecting urine specimens from a patient donor. The procedure that has become a …
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