Confusion and Delay Over Healthcare Bill Present an Opportunity for Telemedicine

Confusion and Delay Over Healthcare Bill Present an Opportunity for Telemedicine

Rancor over how—or even whether—to replace the Affordable Care Act (ACA, or “Obamacare”) doesn’t stop everyday people from needing good, immediate care they can afford. Urgent care often fits the bill, but even that may not be convenient enough for some patients; a new study from the Health Resources and Services Association (HRSA) shows that 20% of Americans live in rural areas—where only 11% of physicians practice. In such situations, telemedicine could be the best …

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Start Beating the Back-to-School Vaccination Drum Now

Start Beating the Back-to-School Vaccination Drum Now

Lots of families are just heading out for summer vacation these days, which means they probably haven’t even considered whether children have all the vaccinations they need before going back to school. That gives you the perfect opportunity to remind them. The next time a child comes in for care, make sure you know their vaccine status—and what’s required based on their age, guidelines, and state law. Helping patients understand your role as a public …

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Most Kids in Anaphylaxis Have No Treatment Before Presenting to Urgent Care or ED

Most Kids in Anaphylaxis Have No Treatment Before Presenting to Urgent Care or ED

Barely more than a third of children brought to an urgent care center or emergency room with anaphylaxis have received epinephrine before arriving, according to a new study published in the Annals of Allergy, Asthma, and Immunology. According to the report, which reflects the cases of 408 children with an average age of 7.25 years, just 36% of the patients had received epinephrine before reporting to an urgent care center or ED. The odds were …

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Cigna Moves to Keep Members Away from Urgent Care

Cigna Moves to Keep Members Away from Urgent Care

Cigna is collaborating with CVS Health to push members into retail clinics instead of visiting urgent care centers when they have immediate, nonemergent medical needs. The company claims that around 45% of urgent care visits could be handled in drugstore clinics—at a savings of 81% per visit for Cigna. The problem? Cigna’s data highlight the minority of patients seeking care. The majority (55%) could not be treated sufficiently in the retail setting, meaning they’d end …

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Outreach is Key in Attracting New Patients

Outreach is Key in Attracting New Patients

Announcing that the high school football season is a month and a half away isn’t likely to draw much attention. However, noting that scholastic athletes will have to get their physicals done early in anticipation of practice starting—especially if you run an urgent care centers that’s offering a discount on preseason check-ups—could increase a center’s visibility and even draw in patients who may have never visited before. Sisters of Mercy Urgent Care, in North Carolina, …

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New CDC Data Cover the Urgent Care ‘Explosion’ Years

New CDC Data Cover the Urgent Care ‘Explosion’ Years

The 40th annual report on the state of the health of Americans from the Centers for Disease Control and Prevention provides insights on the impact of changes in the healthcare landscape, including the years that saw urgent care grow from the “doc in a box” (in the public’s perception, anyway) to the sophisticated, integral part of the healthcare system that it is recognized as today. The CDC’s Health, United States, 2016 reports on long-term trends …

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American Family Care Lands Billion-Dollar Investment Deal

American Family Care Lands Billion-Dollar Investment Deal

Urgent care operator American Family Care (AFC) has inked an investment deal worth $1 billion with the private equity and real estate firm American Development Partners. The funds will be put to work expanding AFC’s presence around the country, with the expectation that 300 more franchises will open under the AFC banner (currently, there are 170). AFC is quick to note that the company will not change hands, and that it will continue to invest …

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Get Creative in Promoting Your Urgent Care with Seasonal, Targeted Freebies

Get Creative in Promoting Your Urgent Care with Seasonal, Targeted Freebies

Think about the last promotional pen you used, or the sticky-pad you wrote on with it. It’s likely you don’t remember where you picked up either of them (even if it was the same place). Now, imagine that you used a tick remover that was given to you to remove a blood-sucking parasite from your child’s arm. You probably know where that one came from. PhysicianOne Urgent Care hit on that very idea when it …

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Seasonal Workers Need Urgent Care, Too

Seasonal Workers Need Urgent Care, Too

The dog days of summer are all the more brutal for the seasonal workers lugging tourists’ bags, sitting in the sun at the top of the water slide, and keeping the greens green on the golf course. Many of them may even be away from home and staying in employee housing. Where will they turn when they need immediate care? Your urgent care center would be a great place to start—provided you’ve laid the groundwork …

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Courting LGBTQ Patients Can Benefit Communities and Your Revenue Stream

Courting LGBTQ Patients Can Benefit Communities and Your Revenue Stream

Urgent care centers might be wise to follow the lead of the many nonhealthcare businesses that have recognized the value of ensuring that lesbian, gay, bi, trans, questioning (LGBTQ) consumers are welcomed and treated appropriately. Many have invested heavily in marketing and advertising that gets that message across, in fact. Aside from the ethics of ensuring that all patients are treated with dignity, respect, and the appropriate care, a survey by Community Marketing shows that …

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