If Your Business Doesn’t Work on Paper, It Won’t Work in Reality!

If Your Business Doesn’t Work on Paper, It Won’t Work in Reality!

Alan A. Ayers, MBA, MAcc is Chief Executive Officer at Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: A business plan should never be a formality to meet bank or investor requirements. Rather, it should represent a rigorous testing of all your analyses and assumptions around a business decision. Because, sometimes, the “best” outcome from diligent business planning just might be the decision to forego the opportunity …

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Expanding Your Urgent Care Product Line with Massage Therapy, Aesthetics, and Body Sculpting

Expanding Your Urgent Care Product Line with Massage Therapy, Aesthetics, and Body Sculpting

Expanding Your Urgent Care Product Line with Massage Therapy, Aesthetics, and Body Sculpting Urgent message: Maintaining not only growth but also profitability in the increasingly competitive urgent care marketplace requires a willingness to seek out and assess new services, and the wherewithal to offer those deemed to be a good fit for your business model. “Spa services” may be one such possibility warranting consideration. Michael F. Boyle MD, MBA, FACEP, Derrick Cooney, MD, and Keith …

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The Dangers of Mistaking Metrics for Strategy

The Dangers of Mistaking Metrics for Strategy

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: While metrics are essential for measuring a business strategy’s effectiveness, losing sight of the strategy in favor of a sole focus on the metrics carries the risk of undermining the very objective the strategy was meant to achieve. “If you can’t measure it, you can’t improve it.” Or …

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Five Steps for Winning Over Millennials in Urgent Care

Five Steps for Winning Over Millennials in Urgent Care

Urgent message: Millennials constantly get a bad rap for “ruining” tried-and-tested ways of doing business. While it’s true that widespread consumer interest and demand have radically altered the way products and services must be offered, that isn’t necessarily a bad thing. For urgent care owner/operators, Millennials can actually be a huge component of a center’s success. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of …

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Much Ado About Toilet Bluing (and Other Drug Testing Requirements)

Much Ado About Toilet Bluing (and Other Drug Testing Requirements)

Alan A. Ayers, MBA, MAcc is Practice Management Editor of The Journal of Urgent Care Medicine and is Chief Executive Officer of Velocity Urgent Care. Urgent message: While any urgent care’s preferred “toilet bluing” method for urine specimen drug screen collects would seem a mundane matter, a careless or haphazard approach can result in unintended and potentially serious consequences. Urgent care centers that provide occupational medicine and drug testing services are required to follow specific …

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One Visit, Multiple Complaints: Meeting the Patient’s Needs without Giving Services Away

One Visit, Multiple Complaints: Meeting the Patient’s Needs without Giving Services Away

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: While it’s common for urgent care patients to raise multiple medical concerns during an urgent care visit, there is only one “chief complaint”—the potentially most serious of all concerns during that visit. It’s a frequent occurrence for patients to present in an urgent care center with multiple medical …

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POP or Drop: The Direction Your Urgent Care Operation Goes Is Up to You

POP or Drop: The Direction Your Urgent Care Operation Goes Is Up to You

Urgent message: Taking your business from stagnant to successful is not an easy task, but it can be done with the right team, a creative approach, and laser focus on your core functions. Jonathan Sachs Never let a good crisis go to waste –Winston Churchill INTRODUCTION The situation was fragile: Disappointing financial results, low morale, high turnover, leadership in transition, and an uncertain future. Things needed to change, and they needed to change quickly. But …

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Recognizing the Role of Medical Assistants in Urgent Care

Recognizing the Role of Medical Assistants in Urgent Care

Alan A. Ayers, MBA, MAcc is Practice Management Editor of The Journal of Urgent Care Medicine and is Chief Executive Officer of Velocity Urgent Care. Urgent message: Each year, the third full week of October is earmarked to celebrate an extremely valuable group of individuals in the urgent care world: medical assistants (MAs). We are in the middle of Medical Assistants Recognition Week for 2019—and Medical Assistants Recognition Day is today, Wednesday, October 23. While the …

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Inbound Referral Strategies for Urgent Care

Inbound Referral Strategies for Urgent Care

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: To successfully build patient volume, urgent care operators must ensure that their centers continually develop, nurture, and execute mutually beneficial referral relationships with local PCPs, specialists, and health systems. Among the many reasons hospitals and health systems continue to invest in urgent care is the value urgent care …

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Advertised ED Wait Times Negatively Skew Patient Perceptions Regarding Nonemergent Encounters

Advertised ED Wait Times Negatively Skew Patient Perceptions Regarding Nonemergent Encounters

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: While hospital emergency departments view the tactic of advertising their “wait times” to the community as a strategic marketing advantage, the skewed perceptions it creates can mislead patients and even put patients’ health at risk. Among the many factors leading to the rise of urgent care has been …

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