Inbound Referral Strategies for Urgent Care

Inbound Referral Strategies for Urgent Care

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: To successfully build patient volume, urgent care operators must ensure that their centers continually develop, nurture, and execute mutually beneficial referral relationships with local PCPs, specialists, and health systems. Among the many reasons hospitals and health systems continue to invest in urgent care is the value urgent care …

Read More
Advertised ED Wait Times Negatively Skew Patient Perceptions Regarding Nonemergent Encounters

Advertised ED Wait Times Negatively Skew Patient Perceptions Regarding Nonemergent Encounters

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: While hospital emergency departments view the tactic of advertising their “wait times” to the community as a strategic marketing advantage, the skewed perceptions it creates can mislead patients and even put patients’ health at risk. Among the many factors leading to the rise of urgent care has been …

Read More
Whether You Fail or Prevail Rests on Your Preparedness for Flu Season—Now

Whether You Fail or Prevail Rests on Your Preparedness for Flu Season—Now

Urgent message: As this year’s flu season arrives, urgent care providers must take stock of their individual capabilities, then develop a comprehensive strategy that addresses employee and patient flu vaccinations, marketing campaigns, competing with retail flu shot providers, and handling the increased seasonal influx of flu patients. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. The end of …

Read More
Upgrading Your Urgent Care’s Curb Appeal and Interior

Upgrading Your Urgent Care’s Curb Appeal and Interior

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine.   Urgent message: As the overall appearance of an urgent care facility remains a competitive differentiator and a key to patient satisfaction, operators must allocate the necessary resources to ensure the appealing exteriors and pristine interiors that drive positive patient experiences. It’s common knowledge that when it comes to walk-in …

Read More
How Urgent Care Managers Can Support Their Employees Through the Grieving Process

How Urgent Care Managers Can Support Their Employees Through the Grieving Process

Urgent message: Everyone will experience some kind of loss in their lifetime; all too often, however, the workplace is ill-equipped to support grieving teammates. While anyone can provide kind words to a grief-stricken relative, friend, or coworker, managers in the urgent care setting have a unique role to fill—as human beings and as leaders. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal …

Read More
Patients vs Consumers—What’s the Correct Term in Urgent Care?

Patients vs Consumers—What’s the Correct Term in Urgent Care?

Urgent message: As the debate rages as to whether today’s healthcare recipient should be regarded as a patient or a consumer, urgent care should consider which of the two mindsets will have the greatest positive impact on its care delivery model. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. The advent of high-deductible health plans (HDHPs) has shifted …

Read More
Making Your Urgent Care More Child-Friendly

Making Your Urgent Care More Child-Friendly

Urgent message: As urgent care centers look to differentiate themselves in saturated and competitive markets, a concerted effort to make their centers more “kid-friendly” will hold great appeal to the “soccer mom” demographic that represents their primary marketing target. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent care experienced rapid growth in its beginning stages partly due …

Read More
Repair of Split Earlobe Lacerations in the Urgent Care

Repair of Split Earlobe Lacerations in the Urgent Care

Urgent message: Patients presenting to the urgent care center with split earlobe injuries can have their defect repaired with good cosmetic results. This minor office-based procedure can be easily performed in this venue by the urgent care provider. Oscar D. Almeida, Jr., MD, FACOG, FACS Dating back to the 2nd Century in the Roman Empire, earrings have remained a staple of human fashion. Today, the popular use of earrings has become gender neutral. The expanded …

Read More
JUCM Bonus Feature: Top 10 Things to Know in the Wake of an Urgent Care Acquisition

JUCM Bonus Feature: Top 10 Things to Know in the Wake of an Urgent Care Acquisition

Lou Ellen Horwitz, MA   Finally, after months of looking for the right health system partner, you have a deal to purchase your clinics. Congratulations! There are many positives in your decision to partner to achieve your vision. And get ready. The next year or so, for yourself and your leadership team, will be extremely exciting, sometimes frustrating, and often a bit terrifying. To help you prepare, we offer some tips for surviving before, during, …

Read More
The Power of Mommy Bloggers to Boost Urgent Care

The Power of Mommy Bloggers to Boost Urgent Care

Urgent message: The family demographic is a dream for urgent care businesses, with social association and physical activity leading to frequent illness and injury, and employer-provided insurance to pay the bills. Key to reaching this demographic is establishing credible word-of-mouth with the female healthcare decision-maker in the home, which can be accelerated by “mommy blogging.” Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The …

Read More