Make-Believe Care Can Foster Real—and Lasting—Patient Relationships

Make-Believe Care Can Foster Real—and Lasting—Patient Relationships

Urgent care centers are busy places. Clinical staff, in particular, have their work cut out for them when it comes to providing fast, quality care on a moment’s notice. Sometimes, though, making extra time for people who don’t need care can have long-lasting benefits—for that individual, their family, and the urgent care center. eMedical Urgent Care in Berkeley Heights, NJ, for one, seems to have embraced that notion. When the town threw a spring block …

Read More
Establishing a Need—and Helping to Fulfill It—Can Bring New Patients Your Way

Establishing a Need—and Helping to Fulfill It—Can Bring New Patients Your Way

JUCM readers know urgent care is a frequent destination for patients who’ve experienced a blow to the head that could have caused mild traumatic brain injury—with children being brought in by parents of particular concern. The operators of Westex Urgent Care in Texas not only recognized that, as well, but have mobilized their resources to get on the prevention side. Westex recently took part in a Texas Medical Association initiative to provide bicycle helmets, free …

Read More
What Better Place to Fight Bullying Than a Pediatric Urgent Care Center?

What Better Place to Fight Bullying Than a Pediatric Urgent Care Center?

Children who are being bullied will go to great lengths to deny they’re being bullied. Tell the teacher and they’re branded a tattletale. Tell their mom or dad, and the next thing you know they’re marching into the school and raising a fuss. It’s downright embarrassing—and stressful. PM Pediatrics is partnering with the Long Island Coalition Against Bullying in New York to give children who are the victims of bullies another, hopefully less imposing option: …

Read More
Another Urgent Care-Insurance Initiative; But It’s Not What You Think

Another Urgent Care-Insurance Initiative; But It’s Not What You Think

The comingling of urgent care and insurance has become so common that it scarcely raises headlines at this point. A new initiative involving GoHealth Urgent Care is a bit different, however. The company is teaming up with Force Diagnostics , a clinical underwriting data services company, to offer expedited physical exams for life insurance applicants. Currently, the standard practice when an individual applies for a life insurance policy is for a healthcare provider to be …

Read More
Spring Into Seasonal Promotions

Spring Into Seasonal Promotions

“To everything there is a season,” according to Solomon. He may not have had allergic reactions to spring flora or acute exacerbations of asthma in mind, but he had a point that applies to urgent care centers—and one that will resonate with potential patients. Tower Health, which has urgent care locations throughout Pennsylvania and Delaware, recognized the value of that message and incorporated it into a seasonal online promotional campaign. In taking a patient-education approach …

Read More
Could Supporting a Healthy Lifestyle Have the Community Running to Your Clinic?

Could Supporting a Healthy Lifestyle Have the Community Running to Your Clinic?

Parents and urgent care providers probably have any number of things in common, but one that would top the list is wanting to see children grown up healthy and fit. MedSpring Urgent Care in Austin, TX hit on a great way to support that mutual objective while also getting its name out to the community in a very positive light when it donated $17,500 to a local running club whose mission is to help children …

Read More
Good First Impressions Can Turn New Neighbors into Loyal Patients

Good First Impressions Can Turn New Neighbors into Loyal Patients

Whether they’re familiar with urgent care or not—and definitely if they’re not familiar with your urgent care operation—people may have a little anxiety about seeing a new medical facility move into their neighborhood. Yes, it’s always nice to have convenient access to healthcare, but how will traffic be affected? And exactly what type of patients are they going to attract, anyway? Making a good first impression will not only set minds at ease, but also …

Read More
To Teach Patients Is to Reach Patients

To Teach Patients Is to Reach Patients

Urgent care providers are well trained, well educated, and well prepared to treat patients with a wide array of complaints. One of the challenges is, there are still a great many people who don’t know that. The same holds true for employers in your area, who also may not realize that many urgent care centers offer occupational medicine services. Advertising, marketing campaigns, cold calls, and signage are all good ways to try to reach them, …

Read More
Teaming Up with TSA Links Urgent Care with Convenience, Safety, and Efficiency

Teaming Up with TSA Links Urgent Care with Convenience, Safety, and Efficiency

The Transportation Security Administration (TSA) established its TSA Pre program to give air travelers a chance to lessen waiting time while maintaining federal rules designed to ensure safe flights. That’s not too far removed from urgent care’s mission of providing excellent medical care without waiting for days to see a primary care physician, and without the hours-long wait and exorbitant cost of the emergency room. As such, it makes sense that when the TSA rolled …

Read More
Repurposing Urgent Care X-Ray Machines in Support of a Safe Halloween

Repurposing Urgent Care X-Ray Machines in Support of a Safe Halloween

A good scare can be part of the fun on Halloween. For kids, it’s most likely due to the spirit of the season or that one neighbor whose decorations are always a little over-the-top.  For parents, though, the fear may be over concerns that their children will receive treats tainted with pins, razor blades, or worse while they’re canvassing the neighborhood in costume. Velocity Urgent Care is offering to scan candy using their x-ray machines …

Read More