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Recent data reported here illustrate the challenges—and advantages, given their evolving perception of the healthcare marketplace—of reaching patients in the “millennial” demographic (defined by Pew Research as those who turned ages 15–34 in 2015). Chris Behan will draw on 20 years of experience in internet healthcare marketing to offer 5 Tips for Engaging the Millennial Patient Online, a free webinar to be hosted by the Urgent Care Association (UCA) on Thursday, June 23, 1–2 p.m. Behan will share research on the ever-changing healthcare landscape, and how new approaches to patient engagement may affect the way urgent care facilities and physicians market themselves online. Cost is $50 for UCA members, $70 for nonmembers. For more information or to register, visit

UCA Webinar: How to Maximize Marketing to Millennials
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