Strategic Planning

Strategic Planning

Before I jump into this column, I want to mention our recent Advocacy victory: getting a mention of Urgent Care into the Centers For Medicare & Medicaid Services publication of the 2025 Medicare Physician Fee Schedule. If you want more details on why this is a big deal, you can listen to the 2 interviews I did with Eric Zimmerman (our lobbyist team leader) on the Urgent Care Leadership Podcast (found anywhere you get your …

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Please Show Me That I’m Wrong

Please Show Me That I’m Wrong

I like to think that I usually have a pretty good read on Urgent Care, but I am currently mystified by something and need your help. For as long as I can remember, everyone in Urgent Care has chanted a common refrain: “We need a seat at the table!” In the beginning, we were too small to make enough noise to be heard and way, way too tight on funds to even think about hiring …

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Promote Urgent Care Awareness Month With UCA Toolkit

Promote Urgent Care Awareness Month With UCA Toolkit

The Urgent Care Association (UCA) is promoting  Urgent Care Awareness Month to call attention to the important role urgent care has as a valuable segment in the healthcare ecosystem. Legislators, community leaders, and consumers need to know everything UC contributes, especially the widespread access issues that UC can help resolve. UCA has a collection of Awareness Month resources that any UC organization can use. What’s in the bag? Download a sample news release, 3 choices …

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To Evolve is to Succeed

To Evolve is to Succeed

Scott Prysi, MD For the last 30 years, Urgent Care centers have been transforming healthcare by moving the patient to the center of care—that means serving patients with urgent medical problems with extended hours and onsite X-ray and lab services when and where they want it.  We operated throughout the pandemic when virtually all other healthcare access points closed, and we came out stronger with new relationships with local hospitals and health departments as well …

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UCA and CUCM Elect New Board Members

UCA and CUCM Elect New Board Members

As a key moment in the Urgent Care Association (UCA) Convention in Las Vegas last week, members elected a new board, led by Board President Scott Prysi, MD. The full list of board members is available on the UCA website. Additionally, the College of Urgent Care Medicine (CUCM) elected its new board members: Lindsey Fish, MD (also JUCM images editor); Roger Hicks, MD, FCUCM; Joshua Russell, MD, MSc, FACEP, FCUCM (also JUCM editor in chief); …

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UCA Begins Search For Next CEO

UCA Begins Search For Next CEO

With thew news of the expected retirement of Chief Executive Officer Lou Ellen Horwitz, the Urgent Care Association (UCA) has announced the search for its next executive leader. In 2020, Horwitz transitioned away from the UCA board of directors and out of semi-retirement to return to the UCA’s top leadership role. She previously served as the association’s executive director from 2006 to 2012.  Throw your hat in the ring: No doubt the succession plans will …

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What’s In It For Me?

What’s In It For Me?

Do you remember what it was like in the summer of 2020? If that summer had a theme, it would have been “overlooked.” Everyone was jumping up and down and waving their arms to get the attention of suppliers, government agencies, payers, diagnostic companies, and pharmaceutical companies so we could meet the needs of the patients literally lining up in front of our centers. We had to fight for every single thing we got, and …

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Keeping an Eye on Scope Creep

Keeping an Eye on Scope Creep

I’m assuming you saw news stories last month with headlines like this: “Walmart and Other Drug Stores Want to Help You Skip Trips to the Doctor.” Walmart Health is set to open 28 new locations in the coming year. Consumers can get testing and treatment for strep, flu, and COVID-19 at a Walmart pharmacy in 12 states, at Walgreens in 13 states, and at CVS in 10 states. Rite Aid is working on it, too. …

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The Fights We Can Win

The Fights We Can Win

Click Here to download the article PDF There’s been a lot of deep thinking around here lately. The questions we’ve been pondering have been with us for a long time, but often the answers don’t fully emerge when we want them to. They emerge when the moment is right. And sometimes, it takes new questions, or the same questions asked in a different way at a slightly different time or by a different person, for …

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Update: Massachusetts Urgent Care Tax Bill Dies on the Vine

Update: Massachusetts Urgent Care Tax Bill Dies on the Vine

Over the past few weeks, we’ve been following the progress of a tax bill that would have imposed an 8.75% tax on urgent care charges in Massachusetts. Thanks at least in part to strong lobbying against the bill by the Urgent Care Association and the North East Regional Urgent Care Association (NERUCA), among other concerned parties, the bill was stalled as the legislature’s 2018 General Session came to a close. If the bill had gone …

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