Journal of Urgent Care Medicine

Who’s the Boss? The Organizational Impact of Bypassing the Chain of Command

Urgent message: A chain of command exists in most organizations to assure efficient and accurate communication, orderly and organized business operations, and proper allocation of time and resources. When the chain of command is broken, however, the entire business can suffer. In American business culture, organizations are typically built in a hierarchal structure and follow an established chain of command. To ensure smooth and efficient operations, employees are generally expected to communicate work issues to …

Report is a Wakeup Call to Beef Up Data Security

About a quarter of all healthcare consumers have been the victims of healthcare data breaches, according to a new study by Accenture—and nearly have of those people ended up victims of medical identity theft. The cost? On average, $2,500 in out-of-pocket costs per incident, paid by the victim. Breaches were most likely to occur in hospitals, though urgent care centers, pharmacies, physician offices, and health insurers were also fertile ground for hackers and identity thieves. …

Gag Order on Physician Discussion of Guns Is Overturned—for Now

One side will say it’s a restoration of freedom of speech for doctors concerned about a legitimate public health issue. The other will say it’s a step down the slippery slope toward unfair restrictions on the right to bear arms. Either way, a federal appeals court says physicians in Florida are free to ask patients if they own a gun whether the question is medically relevant at the time or not. The decision effectively overturns …

Health Spending Predictions Favor Urgent Care

The next decade will see national health expenditures grow 5.6% annually, according to projections from the Centers for Medicare & Medicaid Services (CMS), ensuring that the need for cost-effective, high-quality care will continue to grow as well. If CMS’s Office of the Actuary is correct in its estimate, the jump in healthcare spending will outpace projected growth of the Gross Domestic Product (GDP) by 1.2%. The portion of the GDP consumed by healthcare spending is …

How Blogging Can Drive SEO for Your Urgent Care Facility

Urgent Message: Blogging is a relatively simple, inexpensive, and completely customized marketing tool too often underutilized by urgent care operators. Employed correctly, however, it can help search engines deliver potential patients to your website at any time of day or night. These days, it doesn’t matter if a patient is trying to find a nearby urgent care facility or research a medical condition to determine if they need medical attention. They won’t be looking in …

Going to the Dogs Appeals to Urgent Care Patients

Patients visiting Lanier Urgent Care in Gainesville, GA are asked the usual questions upon arrival—plus one that’s very atypical: You wanna see the dogs? According to the centers practice administrator, 90% of patients answer “Yes!” to that question. Lanier has a pair of canines on site every day, though one of them will likely be departing to spend time in Lanier’s soon-to-open second location. Dr. Ronald Perry, president of Lanier, says the dogs have a …

Enhancing Urgent Care Profits with Travel Medicine

Urgent message: Travel medicine is a service addition that enables urgent care operators to attract more patients and increase revenue from existing patients while leveraging existing infrastructure and personnel. When an urgent care center’s patient revenues exceed operating expenses, the operation is said to have achieved break-even profitability—at which point each incremental patient visit contributes directly to the bottom line. Nevertheless, in the face of rising fixed costs and falling payer reimbursements, many centers still …

GoHealth, Hartford HealthCare Team Up to Expand Reach in Connecticut

GoHealth Urgent Care is going to open 15 new urgent care centers cobranded with Hartford HealthCare over the next 18 months. Hartford says it will benefit by bringing in a greater number of patients, by virtue of having more access points. GoHealth will have the benefit of technology standards like “smart glass” procedure rooms, mobile x-ray equipment, and a broader, unified electronic health records system. The partnership will also increase GoHealth’s visibility in central and …

Hospitals Want a Bigger Piece of the Urgent Care Pie

Recognizing the wisdom of offering patients a wider variety of options than primary care or the emergency room, more hospital systems are extending their brands to urgent care by entering into joint ventures with urgent care operators, or creating new urgent care centers of their own. The media are taking notice, too; a new article in Modern Healthcare details the investments MultiCare Health System, based in Tacoma, WA and Northwell Health of New Hyde Park, …

‘Membership’ Medicine Can Build Loyalty, Broaden Access to Urgent Care

Offering annual “memberships” to your urgent care center can be a good move to build customer loyalty, but also to encourage patients to seek care then they need it. FastMed Urgent Care, for one, has a program wherein patients pay $35 a year to receive a $35 discount for each subsequent self-pay visit. The plan also covers spouses and children under 18 who live in the same household and provides a prescription discount card where …

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