Getting the Most Out of Your Urgent Care Google Ads Budget in 2022

Getting the Most Out of Your Urgent Care Google Ads Budget in 2022

Urgent message: As urgent care volume has dropped from pandemic highs, the average cost per click of Google Ads for searches related to “urgent care” has gone up—often considerably.” Advertisers need to understand the factors that affect these costs in order to optimize their budgets. Ira Pasternack The Google Ads Auction Framework Google Ads is built on an auction model that determines the cost of “clicks.” Every time a search occurs, Google uses an algorithm …

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A Half Century of Urgent Care: What Today’s Startups Need to Know

The urgent care industry is in its fifth decade and still growing! The driving forces of affordability and accessibility continue to fuel this growth. Success has been propelled by the agility of urgent care operators in adjusting their business model to meet the demands of their communities. Initially, urgent care centers were a welcome supplement in communities where the emergency department was the only option for medical care apart from PCPs or specialist offices. Roughly …

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Cost-Effective Ambulatory Care for Emergency Department Avoidance

Cost-Effective Ambulatory Care for Emergency Department Avoidance

Urgent message: Industry perception is that urgent care offers the opportunity for potentially substantial cost savings while also providing safe, effective care for complaints of appropriate acuity. Data supporting those claims have been lacking, however. Lo Fu Tan, MD, MS, FCFP, FAAFP and Jillian Kreston, MBA, MEcon Citation: Tan L F, Kreston J. Cost-effective ambulatory care for emergency department avoidance. J Urgent Care Med. 2022;16(10):25-32. BACKGROUND A 2019 brief published by the United Health Group …

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Management of Burn Blisters in Urgent Care

Management of Burn Blisters in Urgent Care

Urgent message: Though data are limited and approaches to burn blister management remain controversial (eg, leaving blisters intact vs deroofing or aspirating), appropriate initial care in the urgent care setting is both feasible and advisable and can reduce risk for infection and scarring. Muhammad Zeeshan Ahmed MBBS, FRNZCUC, Winston McEwan FRACS, and Sana Maqsood MPhil, Cert PH Citation: Ahmed MZ, McEwan W, Maqsood S. Management of burn blisters in urgent care. J Urgent Care Med. …

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Essential Tools for Urgent Care—Finger Tourniquet

Essential Tools for Urgent Care—Finger Tourniquet

Urgent message: Use of a finger tourniquet can ensure a bloodless field when performing laceration repair to fingers and toes, thereby reducing risk for damage to underlying vital structures and increasing the prospects for positive outcomes. Patrick O’Malley, MD After repairing scores of finger lacerations over the years, I have learned there are a few essential supplies required for these cases; the most critical among them, however, is the finger tourniquet. This simple device makes …

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An 87-Year-Old Male with Chest Pain, SOB, and a History of Valvular AFib, Stroke, and Heart Failure

An 87-Year-Old Male with Chest Pain, SOB, and a History of Valvular AFib, Stroke, and Heart Failure

An 87-year-old male with past medical history of valvular atrial fibrillation, prior stroke, and heart failure presents to urgent care with chest pain and shortness of breath for 3 days. The pain and difficulty breathing are associated with bilateral lower extremity swelling for 1 week.               View the ECG taken and consider what your diagnosis and next steps would be. Resolution of the case is described on the next page.

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Abstracts in Urgent Care – July/August 2022

Abstracts in Urgent Care – July/August 2022

Colchicine in Acute Gout POCUS and Necrotizing Fasciitis Assessing Patient Satisfaction Misinterpreting Pediatric Radiographs Lung Ultrasound and Pediatric Pneumonia Diagnosing Pneumothorax A Review of the Evidence for Colchicine in Acute Gout Take-home point: Colchicine appears to be no more effective than NSAIDs for acute gout flares and evidence does not indicate greater efficacy at higher doses. Citation: Gottlieb M, Rabah W, Long B. Colchicine for acute gout. Acad Emerg Med. 2022;29(3):387-388. Epub ahead of print …

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As COVID Turns Endemic, Investors Remain Bullish on Urgent Care Growth

As COVID Turns Endemic, Investors Remain Bullish on Urgent Care Growth

Urgent message: De novo growth of urgent care continued through the pandemic. As COVID turns endemic, investors remain bullish on urgent care growth. Alan A. Ayers, MBA, MAcc  Despite concerns about fluctuating visit volumes and long-term sustainability, uncertainty and urgent care have always gone hand in hand. Case in point: Largely driven by flu, the urgent care industry has firsthand insight into years of flu research, seasonal trends, and vaccine efficacy. Yet amid everything we …

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Bullous Pemphigoid Reaction After Second Dose of COVID-19 Vaccine

Bullous Pemphigoid Reaction After Second Dose of COVID-19 Vaccine

Urgent message: Throughout the COVID-19 pandemic, unvaccinated people have shown higher rates of morbidity and mortality in comparison with those who are fully immunized. While most vaccination adverse reactions are mild and self-resolving, it is important to consider the timeline of vaccinations to correlate possible adverse reactions. Amanda dos Santos, MD and Michael Pallaci, DO, FACEP, FACOEP INTRODUCTION The severe acute respiratory syndrome coronavirus-2 (SARS-CoV-2) pandemic continues to affect all aspects of our society and …

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