Why Urgent Care Marketers Need to Keep an Eye on SEO Tactics

Why Urgent Care Marketers Need to Keep an Eye on SEO Tactics

Urgent care operators who rely on search engine optimization (SEO)—in other words, the art of building a website that Google will punch up to the top of search results for prospective patients—essentially have to guess at what digital tactics will get them into the top spot on Google. For the most part, Google’s algorithms have always been a closely guarded secret. Recently, media outlets like Inc. reported that some proprietary Google search algorithms were leaked. …

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Daily Cannabis Users Outnumber Daily Alcohol Drinkers

Daily Cannabis Users Outnumber Daily Alcohol Drinkers

Between 2008 and 2022, the per capita rate of cannabis use increased by 120%, according to research published in Addiction. And now for the first time, the number of Americans who use cannabis almost every day has surpassed the number who drink every day. In 2022, an estimated 17.7 million people reported using cannabis daily or near-daily. By comparison, the median drinker reported drinking alcoholic beverages on 4 to 5 days in the past month …

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Patients Stop Weight-Loss Treatment Sooner Than They Should

Patients Stop Weight-Loss Treatment Sooner Than They Should

Data suggests that many people who use GLP-1 drugs semaglutide and liraglutide to treat obesity and diabetes are not staying on their weight-loss plans as long as what is recommended, according to an issue brief from Blue Health Intelligence. Typically, 12 weeks is the accepted guideline for achieving meaningful weight loss. Yet, an analysis of claims from 170,000 plan members found that about 58% of people using GLP-1 medications were on their treatment plan for …

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CDC Ramps up H5N1 Surveillance

CDC Ramps up H5N1 Surveillance

The Centers for Disease Control and Prevention (CDC) has asked state health officials to keep up with flu surveillance over the summer to watch for human-to-human spread of the H5N1 bird flu virus, according to CIDRAP. Flu surveillance generally wanes during the warmer months when there are fewer seasonal flu virus cases. H5N1 vaccines exist, but the nation is far from ready for a full-scale national vaccine program should the virus become a widespread health …

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Return Visits and Hospitalization Rates of Adult Patients Discharged with Tachycardia After an Urgent Care Visit: A Retrospective Cohort Study

Return Visits and Hospitalization Rates of Adult Patients Discharged with Tachycardia After an Urgent Care Visit: A Retrospective Cohort Study

Urgent Message: Patients discharged from an urgent care clinic with tachycardia were found to have significantly higher odds of return visits to the urgent care and emergency department as well as higher odds of being admitted to the hospital within 7 days compared to non-tachycardic patients. Vitoria Regina Nunes Maia, MD; Ryan Loh, PhD; Michael Weinstock, MD; Lindsey E. Fish, MD Citation: Maia VRN, Loh R, Weinstock M, Fish L. Return Visits and Hospitalization Rates …

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Avoiding Common Pitfalls in Urgent Care Site Selection

Avoiding Common Pitfalls in Urgent Care Site Selection

Urgent Message: Location and accessibility are keys to success for any urgent care. Operators must avoid common pitfalls when evaluating a site for their next venture. Alan A. Ayers, MBA, MAcc, is President of Experity Consulting and is Senior Editor of The Journal of Urgent Care Medicine. Citation: Ayers, A. Avoiding Common Pitfalls in Urgent Care Site Selection. J Urgent Care Med. 2024; 18(9): 22-25 Experience tells us that friendly service, competent providers, short wait …

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It’s Time for Us to Get Involved

It’s Time for Us to Get Involved

Roger Hicks, MD I live in the foothills of the Sierra Nevada in Northern California, where, like numerous other parts of the world, extreme weather events are becoming increasingly routine occurrences. The “hot days” are hotter and more abundant, and the droughts are more severe. In turn, this has precipitated more wildfires, which lead to problematic smoke and hazardous air quality. When I opened my urgent care (UC) clinic 24 years ago, I never thought …

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Categorization of Codes Most Frequently Used in Urgent Care

Categorization of Codes Most Frequently Used in Urgent Care

International Classification of Disease (ICD) codes—maintained by the World Health Organization and published in the United States by the Centers for Medicare and Medicaid Services—standardize the categorization and reporting of patient diagnoses. Currently, U.S. healthcare operators use the ICD-10 edition. The analysis above examines 2023 urgent care visits logged by users of Experity’s electronic medical record, revealing that 28,686 diagnosis codes were documented in urgent care patient medical records.    While it’s logical to conclude …

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Dyspnea in the Urgent Care: Differentiating Benign From ‘Can’t Miss’

Dyspnea in the Urgent Care: Differentiating Benign From ‘Can’t Miss’

Urgent Message: Patients commonly present with respiratory symptoms in the urgent care setting and not infrequently complain of some degree of shortness of breath—or dyspnea. It is critical for clinicians to have comfort with the clinical assessment and appropriate use of diagnostic resources for the dyspneic patient. Identifying patients requiring immediate emergency department referral is an important skill. Evan Price, DO; Eric Patten, MD; Shakil Hossain, DO; Michael Weinstock, MD Citation: Price E, Patten E, …

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Urgent Care Evaluation and Management Of Injury to the Ulnar Collateral Ligament of the Thumb (Gamekeeper’s Thumb)

Urgent Care Evaluation and Management Of Injury to the Ulnar Collateral Ligament of the Thumb (Gamekeeper’s Thumb)

Urgent Message: With hyperabduction and hyperextension of the thumb, the ulnar collateral ligament may be stretched or torn, or may avulse a segment of bone from its insertion point. Radiographic imaging of suspected “gamekeeper’s thumb” must be obtained to evaluate for an associated fracture, which may change the decision for conservative vs surgical management. Omar Jafry, MS-3; W. Bradley Strauch, MD Citation: Jafry O, Strauch WB. Urgent Care Evaluation and Management Of Injury to the …

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