How Patients Find a Healthcare Professional

Every business—universally, in every field—survives on its ability to draw the right customers. For healthcare professionals, that means patients. In this age of on-demand service and walk-in appointments, more than at any other time, providers are also called upon to be astute marketers who know how to help patients find them when they need care. Making the effort doesn’t always assure success, however. So, it may be helpful to know that there are new, independent …

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Strong Referral Relationships Benefit Urgent Care and Partners

Strong Referral Relationships Benefit Urgent Care and Partners

Helping patients manage chronic conditions typically falls to primary care providers or specialists. At the same time, those people are just as likely as other patients to walk into your urgent care center—if not more so. CityMD and Mount Sinai Health System in New York City have teamed up to formalize a referral system that is designed to benefit all parties concerned. Mount Sinai will encourage patients to visit CityMD clinics when they have a …

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