The Unsociable Network

JOHN SHUFELDT, MD, JD, MBA, FACEP I work with a non-physician professional in the emergency department. She is very intelligent, practical, and always helpful. There is only one small issue: many of her posts on her Facebook page are overtly anti-patient. She frequently rants about the stupid patients, how “bad” the clientele we treat act and how, ultimately, they get what they deserve. Despite her obvious intelligence, she has not realized that what she posts …

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Using the New Media: A Modern Plan

Adaptability is defined as the ability “to adjust to new conditions or a different environment.” It is a word that should be ingrained in the mindset of any sales-minded urgent care clinic. I believe that lack of adaptability is the primary cause of less than stellar sales and marketing initiatives. In a business world that is changing daily, yesterday’s approach is, well, so yesterday. You need to adapt quickly to our rapidly changing environment. Right …

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Utilizing Social Media to Drive Visits to Your Website and Urgent Care Center

Utilizing Social Media to Drive Visits to Your Website and Urgent Care Center

In Creating a Web Presence to Raise Awareness of Urgent Care (JUCM, July/August 2009), we described how a well-designed website, optimized for retrieval by major search engines, enables highly targeted and localized promotion of an urgent care center. But establishing a web presence is just the beginning; driving “clicks” to the website and “feet” to the center is enhanced by creating “buzz” in online communities. Historically, word-of-mouth – spread in-person or by telephone – has …

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