Occupational Medicine

Local business owners should be made aware that occupational medicine providers may be able to prevent more than the flu this season. With more than 11 million workdays—and $7 billion—lost annually to the flu according to the Centers for Disease Control and Prevention, healthy employees mean a healthy bottom line in very real terms. Small businesses, especially those engaged in manufacturing where having a worker down with the flu could significantly diminish production for days (or weeks), could be especially willing partners in flu shot clinics and in-house programs builtRead More
Urgent message: Expanding into occupational medicine requires a long-term commitment and willingness to respond to employer and employee needs. ALAN A. AYERS, MBA, MAcc Practice Velocity Urgent care providers have conventionally defined their offering as “treatment of acutely rising episodic medical conditions.” However, widespread acceptance of the urgent care business model-retail-facing locations, extended hours, and walk-in service—has led many urgent care centers to expand into longitudinal primary care as well as occupational medicine. Specifically, when people don’t know where to go for a work-related injury, they’ll go to the sameRead More

Posted On September 1, 2011 By In Occupational Medicine

Marketing to Local Schools

Offering preparticipation physicals to student athletes is a win-win-win proposition. It can be lucrative. It renders an important service. And because of the exalted place of school sports in American society, ensuring that young athletes are healthy enough to participate spotlights your urgent care in your community and makes people aware of the many other services you offer. The key to profitability is effective marketing. Area school children who participate in sports are required to take and pass a preparticipation physical once a year. For urgent cares, pediatricians, and familyRead More
Offering a key decision-maker a tour of your facility is often helpful in signing a new client. But what about the scores of individuals who work for that company? They’re not likely to come traipsing through your clinic en masse, hungry to learn about your services. Remember what the infamous criminal Willie Sutton said when a reporter asked him why he robbed banks: “That’s where the money is.” Similarly, if you want to reach the workers who will be treated at your facility, you need to go where they are.Read More
In a recent episode of the popular television show Mad Men, super ad man Don Draper opined to his up-and-coming colleagues that “marketing is all about innovation.” He’s right. But the best-laid plans often sink into the abyss of the “same old, same old.” After all, if marketing is about distinguishing one’s organization from its competitors, why not rely on the tried and true to punctuate the difference?Read More
An interesting title for a book addressing the impact of the electronic information age might be The End of Paper. Look around. Daily newspapers are dramatically down in circulation and shutting down at a rapid rate. That 20-volume encyclopedia that used to sit on your parents bookshelf? No mas. Those written assignments at every school level? A thing of the past. Seems like a no brainer. Out with the paper and in with the electronic medium. Yet when it comes to the marketing materials most urgent care clinics use, theRead More
Adaptability is defined as the ability “to adjust to new conditions or a different environment.” It is a word that should be ingrained in the mindset of any sales-minded urgent care clinic. I believe that lack of adaptability is the primary cause of less than stellar sales and marketing initiatives. In a business world that is changing daily, yesterday’s approach is, well, so yesterday.Read More
Discipline on the “sales side” involves two significant issues: time management and playing the numbers game. Time management is the essence of effective sales. It’s mathematical: carve out 20% more time for sales and your numbers go up by 20% or more. Monitor your time allocation through the maintenance of honest weekly time sheets. Do not drift away from this commitment; keep your timesheets going through both good times and bad, look for shortfalls on your part—then minimize or eliminate those shortfalls.Read More