Alan A. Ayers, MBA, MAcc, President of Urgent Care Consultants and Senior Editor of JUCM. The Southeast Regional Urgent Care Association (SERUCA) 2025 conference, held November 14โ15, 2025, in New Orleans, focused on urgent careโs most pressing challenges: technology, workforce well-being, and clinical quality through stewardship. This article highlights key takeaways for operators, vendors, and clinicians. Promoting Clinical Excellence Through Stewardship Stewardship was a recurring theme. In a session on antibiotic use, Steven Goldberg, MD, …
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