Announcing that the high school football season is a month and a half away isn’t likely to draw much attention. However, noting that scholastic athletes will have to get their physicals done early in anticipation of practice starting—especially if you run an urgent care centers that’s offering a discount on preseason check-ups—could increase a center’s visibility and even draw in patients who may have never visited before. Sisters of Mercy Urgent Care, in North Carolina, saw the value in this approach and sent out press releases publicizing $25 sports physicals for all elementary and high school students residing in surrounding counties. The release stressed that no appointment was necessary, highlighting the convenience factor that is inherent in urgent care’s appeal. This simple approach can be replicated in any urgent care center in proximity to residential areas. Take a look at what you would need to charge in order to make the exercise worthwhile, factoring in the goodwill and promotional value in letting parents know you’re ready to help ensure their children have a safe season.
Outreach is Key in Attracting New Patients