Practice Management
Urgent message: There is a growing need for awareness of medical, safety, and social issues involving the lesbian, gay, bisexual, transgender, and queer community in health care. Here’s how urgent care fits in. Introduction There are significant unmet health needs among members of the U.S. lesbian, gay, bisexual, transgender, and queer (LGBTQ) population, many of whom are afraid to access the health-care system and face barriers to care even if they do seek treatment. Clearly …
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Urgent message: Many employers confuse perks with culture. Perks are non-wage benefits offered to employees, while culture refers to the beliefs, behaviors, and interactions of individual employees. While perks may be part of a culture, they are not a substitute or a basis for culture. The software development industry includes some of the most forward-thinking companies in the world. Not only are they creating technologies that are changing the way we work and play, they …
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Urgent message: Just as urgent care has changed consumer attitudes and behaviors related to on-demand healthcare, One Medical is reinventing the primary care practice by emphasizing high-tech engagement, on-demand convenience, quality provider face time, and price transparency. If the rise of urgent care were a television drama, then primary care might be one of the villains. Unable to get an appointment in a timely manner—in some markets waiting weeks or months—and having to miss work …
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Urgent Message: Tobacco-related illness costs the U.S. healthcare system billions in preventable medical expenses, yet many employees of urgent care centers continue to light up. It may be time for your urgent care center to address the issue of employee smoking by offering incentives for smoking cessation. Alan A. Ayers, MBA, MAcc is Vice President of Strategic Initiatives for Practice Velocity, LLC and is Practice Management Editor of JUCM—The Journal of Urgent Care Medicine. A …
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URGENT MESSAGE: When considering the options of expanding an urgent care center, it is difficult to justify allocating money toward marketing campaigns because the return on investment is not definitive. However, correctly understanding and effectively implementing marketing metrics can be fundamental in strategically building continuously improving—and successful—urgent care centers. As an urgent care owner, determining the value of marketing is difficult because a consumer’s perception about a company cannot be quantified. In any industry, a …
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Many local newspapers, magazines and radio stations hand out “people’s choice awards,” in which individuals in the community nominate and vote for their favorite businesses in various categories. The Rockford (Illinois) Register-Star holds an annual Best of the Rock River Valley promotion, for example, in which readers vote for their favorite hospital, chiropractor, dentist, family practice, and emergency room, among other categories. Supporters of businesses like the Dogwood Pet Resort are encouraged to spread the word …
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In today’s “connected” world, few of us can go hours without checking our email, text messages, and social media posts. The same is true for urgent care center providers and staff. However, when patients see employees chatting or texting on their cell phones, they can get the impression that the focus is on the employee’s personal concerns and not patient care. For an employer, this behavior represents lost on the clock productivity, with the opportunity …
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There has been a push by some large, single-campus employers in recent years to develop onsite clinics for occupational medicine and health/wellness (including urgent and primary care). The typical model has employers paying all costs associated with the clinic, as well as a set fee to the management company. In an industrial setting where an RN can provide first aid for workplace injuries and track compliance towards OSHA regulations, the model can be justified. But in office settings …
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As an FAA-licensed commercial multi-engine instrument pilot, I have been well versed in the importance of checklists. When lives are at stake, a pilot cannot afford to overlook details pertaining to the configuration and operation of the airplane. For example, failing to assure the landing gear is fully down or that flaps are set properly upon approach can be deadly. Checklists help assure that pilots, no matter how experienced, don’t overlook anything. Likewise, checklists can …
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The United States is a transient society, with approximately 12% of Americans changing residences each year. The rates are much higher for those living in apartments (24%) vs owner-occupied homes (5%) and for young people under age 34 (34%) than those more established in their homes, families, and careers. Data also indicate a continued out-migration from dense urban areas to the suburbs and exurbs and from the “rust belt” to the “sunbelt.” When a family …
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