If permitted in your municipality, window decals can enhance the appearance of your center, make your brand visible at eye-level to pedestrians on a city street (important if your signage is near the top of your building), and educate the community as to your various services. For example, there’s an OPTUM Urgent Care location in Plano, TX in the out-lot of a high-traffic SuperTarget store that uses its window decals to market a wide array of services to passersby. Target shoppers might not know, for instance, they can use OPTUM for their kids’ sports physicals or for workers comp injuries. In addition, window decals can provide privacy for waiting and exam rooms where natural light is desirable but in which it’s essential to maintain patient privacy. Unlike horizontal blinds that block natural light and at night make the center appear closed, window decals displaying a graphic on one side are transparent from the interior. Window decals can also break up the monotony of a wall of windows covered by blinds, improve the visual appeal of the center’s elevation, and serve as a marketing tool. Be sure to check with your municipality to determine whether window decals will count toward your building’s total signage allowance, which is typically based on the square footage of the building’s front elevation. Otherwise, you wouldn’t want to jeopardize valuable building and street/monument signage for window decals.
Alan A. Ayers, MBA, MAcc
VP, Strategic Initiatives, Practice Velocity, LLC;
Practice Management Editor,
JUCM—The Journal of Urgent Care Medicine