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Urgent care is a good fit for evolving healthcare marketplaces, ensuring continuing growth for years to come—from $23.5 billion in 2013 to a projected $30.5 billion by 2020, according to a new report from Transparency Market Research (TMR). We’ve told you here that urgent care has been shown to be a popular model for people in the millennial generation (often defined as those born between the mid-1980s and early 2000s), but TMR points out that the swelling ranks of senior citizens also favors this industry. Cost-effective and convenient care are the common factors appealing to both groups. TMR’s report goes on to define urgent care’s breadth of services for the uninitiated (ie, walk-in care for moderate illnesses, injuries and trauma, occupational medicine, routine vaccinations, physicals, lab tests, screening and monitoring). It also notes that the urgent care market is highly fragmented, with “small players” owning roughly 35% of the centers. The full report is available at

Urgent Care Growth Will Continue, Says New Research