When they asked prolific criminal Willie Sutton why he robbed banks, he allegedly replied simply, “That’s where the money is.” To flip the question, if all your patients (and prospective new patients) are on social media, why aren’t you doing more to seek them out there? Answers on how to remedy that will be offered in a free webinar to be hosted by the Urgent Care Association (UCA) on Thursday, July 19, 1–2 pm, Central. Presenters Kish Pisano and Shannon Quinn will share insights into the relative strengths and weaknesses of a multitude of social media channels in the context of engaging patients, driving awareness of your business, and managing your online reputation. They’ll also discuss how to create new offerings, including online advertisements and graphics, and analyze outcomes. Ms. Pisano has deep experience in public relations and social media content and is currently the digital content manager for UCA. Ms. Quinn works hands-on with healthcare organizations in developing strategic programs and key audience messages.
UCAOA Webinar: Maximizing Social Media to Reach More Patients