Membership-based payment models might offer the best of both worlds for urgent care operators and patients. The way Valley Immediate Care in southern Oregon structured its version, patients paying a small monthly fee get discounts—50%—on most services needed at the time of a visit. My Urgent Care 365 has enticed new patients to visit the clinic, helping to increase revenue in the process. Valley Immediate Care CEO Brent Kell will share some insights into how it all works in Implementing a Membership Program in Your Urgent Care Center, a live webinar to be hosted by the Urgent Care Association (UCA) on Thursday, February 16, 1–2 pm, Central.  Attendance is $50 for UCA members; cost for nonmembers will be $70, including a recording of the event and CME.  Click here for more information or to register.

UCA Webinar: ‘Pay Me Now’ and ‘Pay Me Later’ Can Be Good for You and Patients
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