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Having declared May to be Urgent Care Awareness Month, the Urgent Care Association has some ideas you can implement to highlight the value your urgent care center brings to the community. Benchmark Urgent & Family Care in Austin, TX, for one, is inviting its neighbors to come in for free blood pressure and blood sugar checks—a low-cost assessment for the operator that could have a high return once patients who’ve never visited before see the scope of services available on a walk-in basis. If you opt to conduct a similar program, have literature on hand to also explain how urgent care works, along with your hours, website and contact information, and payment options. If you’re planning to expand your services—as 83% of existing centers are across the country, according to UCA—tell patients what they can expect down the road. UCA’s website offers its own resources, such as a media toolkit and clinic start-up resources.

UCA Suggests Initiatives for Urgent Care Awareness Month in May
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