Marketing Efforts Should Reflect New Technologies, Patient Preferences

Marketing Efforts Should Reflect New Technologies, Patient Preferences

A swell of evidence shows more and more that the way patients make choices about healthcare—and even access care—is changing constantly. About 5% of Google searches are for a health-related topic these days, and a Pew Research Center study found 62% of patients have used their smartphones to look up health-related information. And the Mayo Clinic estimates that 84% of patients want to partner with their physicians in making treatment decisions. In other words, patients …

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Use Digital Marketing and Social Media to Attract and Engage New Urgent Care Patients

Use Digital Marketing and Social Media to Attract and Engage New Urgent Care Patients

URGENT MESSAGE: A seismic shift away from traditional marketing toward digital media and popular consumer social media platforms such as Facebook, LinkedIn, and YouTube has led most medical practices to focus on attracting and engaging both current and new patients via the internet. Urgent care practices, often the best-kept secrets in their communities, now have an unprecedented opportunity for growth using digital marketing and social media to their advantage. Parham Javaherian, MBA, is Chief Executive …

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