New Orleans Urgent Care Center Launches Clinical Trials

New Orleans Urgent Care Center Launches Clinical Trials

In & Out Urgent Care in New Orleans is the latest urgent care center to enter the world of clinical trials. Partnering with a company called Urgent Care Clinical Trials, the center is studying treatment of shingles (herpes zoster). It’s the first trial the center has participated in. In addition to advancing the practice of urgent care and available remedies for disease states studied, participation in clinical trials can be a new source of revenue …

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California Pilot Program: Is Urgent Care a Viable Destination for Ambulances?

California Pilot Program: Is Urgent Care a Viable Destination for Ambulances?

A multicenter pilot program in California is studying whether urgent care centers could be a destination for ambulances carrying lower-acuity patients. Paramedics in participating locales receive advanced training to triage and transport 911 patients with cuts, soft-tissue injuries, and wounds or illnesses they deem to be minor to urgent care centers instead of hospital emergency rooms. The patient must consent to participate in the program, and can choose from a list of urgent care centers. …

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Are Uber-like Medical Services Really a Practical Replacement for Urgent Care?

Are Uber-like Medical Services Really a Practical Replacement for Urgent Care?

URGENT MESSAGE: The proliferation of smartphone-accessible, on-demand healthcare services delivered to patient homes has received a lot of media coverage recently, but the “UBER” model is hardly a practical replacement for walk-in urgent care. Alan A. Ayers, MBA, MAcc is Vice President of Strategic Initiatives for Practice Velocity, Practice Management Editor for JUCM—The Journal of Urgent Care Medicine, and a member of the Board of Directors of the Urgent Care Association of America. Uber is …

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Protecting Your Position as Market Leader

It’s great to be on top, but when a clinic is “fat and happy,” its focus on sales and marketing can lose its intensity. Consequently, your clinic may be in danger of losing its crown without realizing your leadership position is in jeopardy. This month’s column addresses this dilemma faced by urgent care clinics that are market leaders. Instead of assuming that the “best offense is a good defense,” in some cases the best defense …

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Adjust Your Strategy for a Down Economy

There is a broad consensus that our country’s current recession will advance to become the harshest economic crisis we have faced since the Great Depression. On the surface, spiraling unemployment and broad-based financial pressures portend trouble for most urgent care clinics. Yet, crisis inevitably breeds opportunity if clinic owners avoid being caught like a deer in the headlights and proactively move forward. This month’s column addresses economic realities and what clinics can do now—not just …

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How to ‘De-Commoditize’ Your Urgent Care Practice

If your practice is in its first year or two of operations, it is easy to stay on top of what your patients want, the quality of their care, and the customer service they are receiving. But as your practice grows, patient counts increase, and you add more corporate clients to your occupational medicine business, you also add links to the customer service and quality care chain. Increasing the number of care providers, nurses, office …

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Keeping Your Ear to the Customer

“Keep your ear to the customer” is a central tenet of effective marketing. Awareness of how your services are used and valued can be especially important in a field like occupational medicine, where the people you treat are often not the ones who contract for those services. There are many ways to keep your ear to the customer, and there are many customer subgroups. “Customers” might include patients, employers, carriers/payors, or specialists. Keeping close to …

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