A few months ago, JUCM News told you about QuikTrip’s rollout of urgent care centers (branded under the name MedWise) leveraging the real estate, marketing, and branding expertise of its gas stations. Apparently word is getting out, as an article on the initiative published by KFF Health News recently has been picked up by USA Today and various metropolitan newspapers around the country. Urgent Care Association CEO and regular JUCM contributor Lou Ellen Horwitz is quoted extensively throughout the piece—confessing that she was skeptical about QuikTrip’s plans …
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