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There is a broad consensus that our country’s current recession will advance to become the harshest economic crisis we have faced since the Great Depression. On the surface, spiraling unemployment and broad-based financial pressures portend trouble for most urgent care clinics. Yet, crisis inevitably breeds opportunity if clinic owners avoid being caught like a deer in the headlights and proactively move forward.

This month’s column addresses economic realities and what clinics can do now—not just to stay afloat, but to prosper in lean times.

Adjust Your Strategy for a Down Economy