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Download the article PDF: The Halo Effect Of Hybrid Case
Contrary to the fear that virtual care cannibalizes brick-and-mortar volume, 2025 data reveals a distinct “halo effect” for hybrid urgent care operators.
Analysis of average daily visits shows that practices offering telemedicine outperformed those that did not by nearly 12%, averaging 34.5 visits per day compared to 30.8.
Crucially, this growth is not purely digital. While hybrid clinics averaged 2.1 telemedicine cases daily, they also saw 32.4 in-person visits—approximately 2 more physical encounters per day than non-telemedicine clinics. This lift was most
pronounced during off-season months, suggesting digital access acts as a stabilizer against seasonal volatility.
Telemedicine is no longer a replacement product; it is the modern urgent care’s most critical retention tool. The data confirms that a robust digital front door doesn’t just capture virtual revenue—it actively drives patients into the physical center who might otherwise drift to competitors.
Methodology: Analysis of ~35,987,000 patient encounters in Experity EMR in 2025 across 3,760 locations, 7.5% of which regularly bill telemedicine services. To ensure a representative comparison of clinical presentations, the dataset excludes telemedicine services for behavioral health.
