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Some of the masterminds behind Uber, Trulia, and OpenTable have set their sights on the urgent care marketplace—not to start operating clinics, but by facilitating patient visits. Solv launched recently with an aim to make “booking” urgent care time in a way similar to how diners use OpenTable to book tables in a restaurant. The company, led by former Trulia executives Heather Mirjahangir Fernandez and Daniele Farnedi, got $6.25 million in funding from Benchmark Capital, which is led by Uber and OpenTable investor Bill Gurley. Solv works by allowing online users to search for nearby urgent care centers, see reviews of those locations, and book same-day appointments. It also captures their insurance information, allows them to scan their insurance card directly into the system—even confirming whether or not the center accepts their plan—and lets them know their out-of-pocket cost for specific treatments. Solv makes its money by selling the software to urgent care operators. So far, the service is available only in the Dallas/Fort Worth area, but Solv plans to launch in more U.S. cities later this year.

Taking a Cue from OpenTable—for Urgent Care ‘Appointments’