Sterling Urgent Care recently cut ribbons on 4 new locations in Boise, Idaho, with an additional location set to open its doors in the state in spring of 2024, according to a press release. The center openings will bring the total number of Sterling rooftops to 19 locations across Idaho, Wyoming, and Utah, with a new entry into Montana planned for the future. The urgent care operator has a unique model in that it’s owned cooperatively by a group of more than 100 businesses that leverage the centers as off-site employee clinics. In addition, Sterling also offers the local community a membership option, priced at $60 per month for an individual and $120 per month for a family. Specialized services include on-site pharmacies, weight loss programs, and IV infusions for nutrients, hydration, or recovery from illness or hangovers.
Cost compare: According to the Sterling website, members receive no-cost office visits and pay $15 each for unlimited x-rays and labs. The organization was founded in 2012 when worksite clinics were gaining traction. Now that the cash market for self-pay patients is emerging, the new locations will no doubt be counting on a significant rise in monthly memberships as a key revenue source.
Read Membership Fee-Based Practices Are On The Rise for more on the membership model.