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I routinely receive more than 75 e-mails every day, have about 100 cable television stations to choose from, can look up virtually any topic on the Internet, receive scores of mail pieces each week, and have an untold number of voice messages daily.

It is not surprising that the average person is receptive to but a fraction of information before them. Thus, there is a dilemma: How do I get my message across in such an information-saturated world?

Simplify Communication to Get Your Message Across