Urgent message: Employee disengagement is pandemic in the American workplace. At urgent care centers, operators have to work especially hard to keep frontline staff members motivated. Re-engaging employees starts with a strong management culture committed to establishing affinity with employees and ensuring that systems and processes support day-to-day operations.
ALAN A. AYERS, MBA, MAcc, Experity
For many urgent care operators—clinically adept physician–owners who are likely green as entrepreneurs—it can be sobering to realize just how many hats they must wear in support of a thriving clinic. They have to be
- Aggressive and opportunistic marketers committed to driving patient volume through a variety of paid and grassroots tactics
- Gracious, customer-oriented hosts charged with ensuring that patients feel like welcome guests whose patronage is appreciated
- Charismatic leaders and managers of people—in particular, the kind of diverse clinical staff necessary to form an effective urgent care team
Despite their lack of entrepreneurial training, physician–owners do seem to at least recognize the importance of quickly learning basic marketing and customer service concepts for attracting and retaining patients. What they are often painfully slow to realize, however, is how critically important a firm grasp of workplace culture and leadership principles is to a center’s long-term success. Because regardless of patient volumes, a rudderless center with a wayward, fractious, and dysfunctional work culture inevitably results in a disengaged staff. Unchecked employee can bring an urgent care center to its proverbial knees.
Employee disengagement is an enormous problem in the United States of America, with renowned polling company Gallup asserting that 70% of America’s workforce is either unengaged or actively disengaged. Translated into dollars, the total economic cost of a vastly disengaged national workforce is estimated to be $550 billion annually in terms of lost productivity.1 That comes out to about $3,400 of lost value for every $10,000 of salary paid.
Staggering figures indeed, but they still leave a somewhat cloudy picture. So what is the face of disengagement, then? Human resource experts and workplace psychologists are in consensus regarding these common traits:
- Subpar productivity (especially in comparison to historic benchmarks)
- Shoddy, mistake-prone work
- Frequent tardiness and absenteeism
- Aloof, disinterested, and nonexistent communication (with colleagues, superiors, and customers)
- Noncompliance with internal policies and external regulations (contributing to mistakes and legal liability)
- Incessant complaining
- Excessive gossip (especially malicious)
- Curt and rude behavior toward customers
- Shunning of accountability
- Listless, unenthusiastic
- Irresponsible conduct
- Lack of initiative
In short, unengaged employees lack energy and passion toward their jobs and are content to sleepwalk through their days and simply collect a paycheck. Still, those types are at least an improvement over actively disengaged employees, because those workers are not only unhappy but are even working willfully to undermine the company and the efforts of their more engaged coworkers.
Causes of Employee Disengagement
So what is causing the disengagement of more than two-thirds of America’s workforce? Although there can be numerous factors depending on the specific profession and/or company, here are 13 commonly cited causes:
- Ineffective or problematic manager: Engagement experts of every stripe cite bad managers or bad direct supervisors as by far the number 1 cause of employee disengagement.
- Emotional labor: Having to constantly feign a pleasant, upbeat demeanor, which is something that especially customer-facing—or frontline—employees must do, is said to be engaging in emotional labor.
- Repetitive work: Monotonous work devoid of stimulation, variety, or challenge
- Unclear expectations: Employees are not sure exactly what is expected from them.
- Lack of recognition: Employees are never recognized for their efforts or accomplishments.
- Poor communication: Managers do not keep employees in the loop in regard to important company happenings. Managers also talk down to employees in front of coworkers and customers.
- Insufficient onboarding: Also known as organization socialization—when training or orientation resources are lacking or inadequate
- Poor work relationships: Friction, enmity, disagreement, and conflict with coworkers and managers
- Broken promises: When managers promises problem resolution or perks such as raises and promotions that do not actually come to fruition
- Unheard opinions and suggestions: According to engagement experts, ignoring employee opinions and suggestions is a top cause of employee disengagement
- Workplace stress: Fast-paced, hectic, and chaotic work environments laden with unrelenting mental and physical demands
- Personal life stress: Marital, health, financial, and child-care concerns that leave an employee preoccupied and unfocused during working hours
- System and process issues: Technology, systems, processes, and procedures that are error-prone, out dated, or poorly configured (resulting in an inordinate amount of time spent correcting errors)
|Table 1. Financial Consequences of Employee Disengagement|
|Engagement Level||Return on Salary (%)|
|Data from Employee engagement [Internet]. Albertson, NY: Employer Assistance and Resource Network; 2014 [cited 2015 March 2]. Available from: http://askearn.org/refdesk/Diversity_Goals/Engagement|
Although a few of these factors are simply part of the job sometimes, many are manifestations of a dysfunctional workplace culture. And culture always flows from the top.
How Employee Disengagement Affects Urgent Care
Many urgent care centers are independent, physician led entrepreneurial practices with limited capital. They operate with slim margins, and managers work diligently to control costs and expenses. So how does a disengaged staff hurt an urgent care center’s bottom line?
Table 1 breaks down the financial implications of employee engagement versus disengagement. Although physicians can be (and often are) susceptible to disengagement, for an urgent care it is the frontline staff members who are by far the most vulnerable. Urgent care managers, though strong technically and clinically, probably lack training in how to manage a team and create an engaged culture. So the frontline staff members, enduring the daily slings and arrows of patient and provider demands without a strong organizational culture to fall back on, steadily slip toward disengagement. Performance invariably suffers, and the value provided relative to their salary plummets. The trickle-down effect, obvious across many fronts, is that the center directly and indirectly loses money.
Examples of Disengagement in the Urgent Care Setting
Undoubtedly, the frontline staff is the linchpin of an urgent care center and generally comprises the front office specialists, medical assistants, and technicians who support physicians and other providers. Here is a brief list of the areas they govern:
- Management of communication between patients and providers
- Receipt of payment for services rendered
- Control of clinic and patient documentation of every type
- Managing the tone of the patient experience
- Regulation of patient traffic flow
- Keeping management in the loop regarding important center issues
In fact, frontline staff members are so integral to the smooth functioning of an urgent care center that their performance level can literally make or break or a center. Add to their clinic responsibilities the need for a keen focus on the patient experience and customer service, and it becomes obvious that they are by far a center’s most valuable resource.
Clearly, an urgent care center cannot afford unengaged frontline staff members. The numbers paint a compelling picture as to why, but a closer look at the anecdotal aspect of urgent care disengagement serves to hammer the point home more succinctly.
A registration specialist has ideas for operational improvements, but they are continually ignored, and so she is demoralized. To make matters worse, managers openly treat her position as expendable because it requires the least amount of formal education and pays the lowest salary of all positions at the urgent care center. Thus, her work becomes sloppy and error prone; she has mentally checked out.
She frequently makes careless errors in capturing accurate patient demographics, resulting in the center later receiving numerous “zero EOB” notifications, which of course indicate denied insurance claims. Afterward, the costs in time and labor to go back and correct each error will essentially cancel out the profit realized from the pertinent patient encounters. The billing function is now burdened with rework, and if the registration specialist is eventually let go or quits, the center will incur onboarding, recruiting, and training costs equal to 100% to 150% of her salary. This is just one costly instance of turnover, but there will be many more without an improved workplace culture.
Human resources consulting firm Towers Watson, in a global workplace study,2 asserts that disengaged employees make 100 times more errors than their engaged counterparts.
A front-desk team member, disgruntled over being openly belittled by providers over several minor mistakes, is fed up. There is also an ongoing issue of unfulfilled promises made by providers concerning a more flexible work schedule. Hence, she is actively seeking different employment, and in the meantime she intends to undermine the urgent care center whenever possible. Typically, this involves being aloof and rude toward patients during check-in and check-out. She barely makes eye contact, and she sighs impatiently when patients ask too many questions or a registration issue arises, for example. In general, she would rather be anywhere else but work, and it shows. Additionally, she does not bother to reassure or update visibly ill and uncomfortable patients that they will be seen shortly. As the unquestioned face of the brand, this frontline employee sends a very negative message about how the center views its patients.
Of course patients will be displeased with this level of service and will not return to the center. They will also take to online review sites to chronicle their negative experiences to an audience of thousands and advise their friends and family to stay away. Not only does the urgent care center lose future business from each aggrieved patient but also every potential patient is influenced by the negative word of mouth. The two types of losses exponentially increase the financial impact on the center to thousands of dollars in lost revenue.
There are many more disengagement examples, such as the medical assistant who is a single mother working late hours and feeling stressed because she believes she is neglecting her children, or the busy physician assistant buckling under the weight of excessive emotional labor from steady patient interactions. Regardless of the cause of disengagement, if it is left unchecked it will hurt the center’s bottom line, either through greatly diminished performance or increased turnover expenses.
What Does Engagement Look Like?
An engaged employee can be defined as one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization’s reputation and interests. Fully engaged employees are extremely powerful allies to a company, as evidenced by the 120% return on salary they provide, according to the talent management company Human Capital Institute.3 Table 2 further clarifies the workforce-related return on investment (ROI) of time, effort, and capital investment in engagement.
An engaged urgent care team exudes an energy that is irresistible to patients and staff members alike. The personalities of the providers and staff members are magnetic and empathetic, and everyone moves with a purpose. The entire team buys into the center’s vision, is enthusiastic about its roles, and makes extra effort without a second thought. A stellar team like this—strongly united in working toward patient satisfaction and clinic success—is possible only when there is a workplace culture in place deliberately crafted to foster a supportive, uplifting work environment.
To illustrate the point further, Table 3 compares the typical attitudes and behaviors of an engaged versus unengaged urgent care team.
Creating an Engaged Culture
With the causes and symptoms of disengagement now clearly identified, the next step is to recapture and reengage disengaged staff members. However, this can begin only when there is an understanding that
- The existing workplace culture must be thoroughly examined and, if necessary, overhauled
- It is necessary to put demonstrable time, effort, and capital ROI toward creating an engaged culture
- Culture always flows down from the standards set by clinic managers
There are 3 key elements to creating an engaged urgent care team:
- Implementing the drivers of employee engagement
- Giving managers the keys to being good leaders
- Creating affinity with frontline staff members
Implementing the Drivers of Employee Engagement
Human resource specialists, workplace psychologists, and engagement experts are in nearly unanimous agreement on these drivers of employee engagement:
- Expectations: When expectations are unclear or fuzzy, employees focus more on surviving than on making a meaningful contribution to the company. By contrast, when employees know exactly what is expected of them (along with having the proper resources to meet those expectations), their sense of shared accountability is enhanced, which is crucial for long-term engagement.
- Regular feedback: Employees love feedback. In fact, they crave it, which is why the annual performance review is so outdated. Employees want to know right now where they stand and where they are going, and frequent feedback accomplishes this.
- Advancement opportunities: For employees to be fully engaged, they must feel like they have an opportunity to grow and advance within an organization.
- Meaning: To be truly engaged, people must feel like their job has meaning, is important, and is making a larger impact on others’ lives.
- Recognition: The employee-engagement specialists of RedBalloon maintain that a whopping 77% of employees are starved for recognition. They claim that the desire for recognition is so strong is that many employees will forgo a cash bonus for a heartfelt “Thank you—you did a wonderful job” from management. Additionally, awards and incentives are also appreciated by employees.
- Relationships: Employees need good working relationships with their colleagues and supervisors for sustainable engagement.
- Autonomy: Companies want results and accountability from their employees, and employees want empowerment and freedom to do their jobs in the ways that they know is most effective. Autonomy is what bridges accountability and empowerment.
- Soliciting and then implementing employee opinions and suggestions: Many engagement specialists place this driver atop the list of factors for engaging employees. This technique can include inviting employees to participate in meetings and brainstorming sessions, letting them lead a task force, and sincerely asking, “What do you think about this?”
Giving Managers the Keys to Being Good Leaders
Gallup Chief Executive Officer Jim Clifton is known for stating that the single most important decision a company can make is who it names as a manager. He goes on to say that if a bad manager is put in place, there is absolutely nothing else that can offset the impending damage that this manager will wreak.
Although most physician–owners simply have not had the management training necessary to build an engaged culture, they can learn and adhere to the basic principles of good management required to lay the foundation for an engaged culture. Table 4, based on data gleaned from Google’s management initiative Project Oxygen, highlights the qualities of a good manager.
Creating Affinity with Frontline Staff
A big part of being a good urgent care leader is developing a genuine connection with your staff members. This is relatively easy to achieve in smaller organizations, but larger, more departmentalized organizations will require more vigilance. Thus, the suggestions in Table 5 will help leadership create an emotional connection with their staff members.
Addressing Broken Processes
Processes, technology, and systems that are ineffective, cumbersome, and error-prone are also major contributors to employee disengagement. In urgent care, a staff that has to spend more time on fixing problems, malfunctions, and errors than on providing patient service will, over time, become demoralized and frustrated. Add to that the patient vitriol related to resulting service failures that customer-facing team members must deal with, and work can morph into a existence straight out of the 1993 movie Groundhog Day. Most people who take health-care jobs truly want to serve people, but spending a significant portion of each day battling angry patients over service failures can wear anyone down. That is one reason many frontline staff members are looking to get out of urgent care and into what they perceive as less-stressful health-care practices like primary-care offices.
|Table 4. Qualities of a Good Manager|
|1. Is a good coach: This was the number 1 factor, after all of the data were crunched, that made a good boss. Being a good coach is key to employees.
2. Empowers the team: This one is obvious and well known, but data showed that empowering the team is a great characteristic of a good manager.
3. Treats employees like people: Getting to know your employees as humans and showing an interest in their personal lives and personal well-being is an important characteristic of a good boss.
4. Is results-oriented: Focus on results and help your team achieve their goals by removing any obstacle.
5. Is a good listener: Listen to your employees and encourage open and free dialogue.
6. Encourages career development: Make your employees aware of how they can advance their careers.
7. Has a clear vision: Help your team understand the vision behind what you’re doing.
Data from Bryant A. Google’s quest to build a better boss. New York Times. 2011 March 12. Available from: http://www.nytimes.com/2011/03/13/business/ 13hire.html
The difficulty with fixing systemic problems such as these, however, is that they generally involve an expenditure of investment capital, both for analyses done by consultants and for the purchase of updated technology and computer systems. Because many smaller centers may be struggling financially already, the investment capital necessary is likely unavailable.
One possible solution is to place a focus on workplace culture improvements, which if implemented wholeheartedly will indirectly improve the clinic’s bottom line. Recall that engagement has a proven, demonstrable ROI, and decreased rates of turnover, onboarding, and error save the center money. Couple that with the increase in happy patients being served by a happier care team, and revenues via subsequent patient volume increases should see an appreciable spike. Clinic revenues should then allow for enough capital investment to make incremental process improvements, and the entire operation will run more smoothly. Eventually, technology like online preregistration, online payment, online medical records, and patient self-scheduling becomes affordable for the center, which will free up staff members to direct even more of their time and energy toward patient care.
|Table 5. Suggestions for Establishing Affinity with Frontline Staff Members|
From Ayers A. Five activities for cultivating a motivated center team. Newsletter of the Urgent Care Association of America. 2010 July 9.
“Heart, spirit, mind, and hands”4—that is true engagement. If organizations genuinely want it from their employees, a long-overdue paradigm shift must take place. The rigid hierarchal structures of yesterday’s workplace that promised little more than salary and benefits must give way to a more collaborative, enriching employment culture, one where employees go from replaceable cogs in a big machine, to indispensable business partners respected and cherished by managers. The numbers are conclusive: Corporations are hemorrhaging billions because they fail to engage their employees, while at the same they lose their best and brightest to the competition.
An urgent care center, with its late hours, irregular work pace, need for precision and accuracy, and heavy customer/patient emphasis, can become the ideal environment for disengagement to take root and fester. Managerially inexperienced physician–owners might be unwittingly playing a role in disengaging the very staff members whose good performance their clinic depends on. Hence, providers must come to realize that their staff members need a specifically crafted workplace culture that fosters connection on all levels, places respect for the individual at the forefront, and recognizes and celebrates hard work. Moreover, they need a culture where communication and feedback are encouraged, autonomy is supported, and patient service is emphasized in a united effort.
In sum, employee re-engagement is not simply a nice thing to do; its influence profoundly affects the bottom line. When you treat your staff members with the same reverence as you do your patients, your urgent care center will know engagement—and shortly thereafter, it will know sustained success.
- Sterling G. Gallup: 70% of workforce ‘not engaged,’ costs billions in lost productivity. Screenwerk [blog]. Troy, Michigan: Local Search Association Available from: http://screenwerk. com/2013/06/25/gallup-70-of-workforce-not-engaged-costs-billions-in-lostproductivity/
- Achievers. The cost of disengagement to your company [Internet]. San Francisco, California: Achievers. © 2012 [cited 2015 March 21]. Available from: http://www.achievers.com/ system/files/resource/wp-cost-of-disengagement-to-your-company.pdf
- Jones D. The dollars and sense of employee engagement. Halogen TalentSpace Blog. Ottawa, Ontario, Canada: Halogen Software. 2012 March 6 [cited 2015 March 21]. Available from: http://www.halogensoftware.com/blog/the-dollars-and-sense-of-employee-engagement
- DecisionWise. Magic: the five keys of employee engagement [Internet]. Springville, Utah: DecisionWise, Inc.; © 2014 [cited 2015 March 21]. Available from: https://www.decision-wise.com/pdf/white-papers/magic-the-five-keys-of-employee-engagement.pdf