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As kids count the days until schools get out for the summer, parents may be scrambling to meet requirements for pre-camp physicals and address vaccination shortfalls. As such, some urgent care operators see this time of year as an opportunity to build foot traffic and gain new patients. Cottage Urgent Care in Santa Barbara Country, California is one. As reported by the Santa Barbara News-Press, Cottage offers discounted physicals for local students signed up for summer sports and other activities. Promotional pieces placed in local media include a description of the facilities’ services, along with locations and operating hours. Some states, including California, require a recent physical for children heading off to camp. Even if they’re not mandated by the state, many camps have their own rules regarding proof of vaccination and child health and safety. Find out what the summertime needs are in your area, and make sure the community knows you’re available to help meet them.

Opportunities for New Patients Abound as Summer Camp and Travel Season Approaches