Patients looking for immediate care often turn to Google to find it—and over the past 4 years, they’ve typed in “urgent care” before hitting Enter more than ever. Google Trends, which tracks search data, reports that Arizona leads the nation in searches for “urgent care,” with North Dakota having the fewest searches. At the same time, Google Trends reports that searches for the word “hospital” have been in decline for several years. Rising healthcare costs, expensive medical bills from hospital visits, and the rise of the Millennial generation are all likely factors, along with word-of-mouth from satisfied customers and more concentrated marketing efforts within the urgent care marketplace itself.
Online Searches for ‘Urgent Care’ Keep Growing