Much has been written and said about the preferences of patients in the Millennial generation (defined by Pew Research as anyone born between 1981 and 1996). And rightly so; they’re a sizable portion of your prospective patient population. What may be overlooked, however, is the fact that this same age segment also makes up a sizable portion of your prospective workforce, including physicians. In fact, according to a blog post on the UCA website, authored by Weatherby Healthcare President Bill Heller, Millennials “are the fastest growing and toughest to recruit segment of the physician workforce.” If you want to appeal to them, according to Heller, you need to offer four things:
- Current and emerging technology
- Work/life balance
- A collaborative environment
- Frequent feedback on how they’re doing
In addition, you need to recognize that, generally, Millennials are more likely to stay put if they feel satisfied with the overall experience of their jobs—not necessarily the financial benefits. JUCM ran an article not too long ago about appealing to workers of all stripes (not just physicians) across all generations, with emphasis on Millennials. You can read The Millennial Conundrum: Fostering an Engaged Multigenerational Urgent Care Workforce in our archive.