Generation Z and Millennial healthcare consumers are staying away from traditional primary care practices in ever-growing numbers according to new research by the communication firm R/GA. Future of Health Experiences reveals that 40% of Gen Z survey respondents said they visit a primary care provider either once a year “or never or rarely.” The same is true of around one third of Millennials. Rather, they’re more inclined to seek care the moment they need it, and to shop around online for the best (ie, most convenient) option available. As noted in Philly Voice’s coverage of the R/GA report, urgent care is often that destination of choice due to benefits like accessibility, convenience, and cost. The survey reflects the views of 2,500 people between 18 and 74 years of age. For purposes of the research, R/GA defines Gen Z as made up of individuals born between 1997 and 2012 and Millennials as those born between 1981 and 1996.

It Just Keeps Getting Clearer: Younger Patients Don’t Have Time for Traditional Primary Care
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