Urgent message: The family demographic is a dream for urgent care businesses, with social association and physical activity leading to frequent illness and injury, and employer-provided insurance to pay the bills. Key to reaching this demographic is establishing credible word-of-mouth with the female healthcare decision-maker in the home, which can be accelerated by “mommy blogging.” Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The …
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