Urgent message: While conventional customer service training emphasizes the need to listen to patient concerns, the best response typically isn’t an apology, but rather corrective action to either solve or prevent the underlying shortcoming. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Customer service is at the heart of any business. Whether it’s a retail outlet or an …
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