Archives

Urgent message: As this year’s flu season arrives, urgent care providers must take stock of their individual capabilities, then develop a comprehensive strategy that addresses employee and patient flu vaccinations, marketing campaigns, competing with retail flu shot providers, and handling the increased seasonal influx of flu patients. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. The end of …

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine.   Urgent message: As the overall appearance of an urgent care facility remains a competitive differentiator and a key to patient satisfaction, operators must allocate the necessary resources to ensure the appealing exteriors and pristine interiors that drive positive patient experiences. It’s common knowledge that when it comes to walk-in …

Urgent message: Everyone will experience some kind of loss in their lifetime; all too often, however, the workplace is ill-equipped to support grieving teammates. While anyone can provide kind words to a grief-stricken relative, friend, or coworker, managers in the urgent care setting have a unique role to fill—as human beings and as leaders. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal …

Urgent message: As the debate rages as to whether today’s healthcare recipient should be regarded as a patient or a consumer, urgent care should consider which of the two mindsets will have the greatest positive impact on its care delivery model. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. The advent of high-deductible health plans (HDHPs) has shifted …

Urgent message: As urgent care centers look to differentiate themselves in saturated and competitive markets, a concerted effort to make their centers more “kid-friendly” will hold great appeal to the “soccer mom” demographic that represents their primary marketing target. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent care experienced rapid growth in its beginning stages partly due …

Urgent message: The family demographic is a dream for urgent care businesses, with social association and physical activity leading to frequent illness and injury, and employer-provided insurance to pay the bills. Key to reaching this demographic is establishing credible word-of-mouth with the female healthcare decision-maker in the home, which can be accelerated by “mommy blogging.” Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The …

Urgent message: As a growing number of retail businesses go cashless in an effort to cut overhead and provide faster and more seamless service, urgent care may likewise need to consider the pros and cons of an entirely cashless service model. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Cashless businesses seem to be the next big thing …