Journal of Urgent Care Medicine

How Off-Duty Statements Create On-Duty Liability

Urgent Message: There is effectively no right to “free speech” in a private employer-employee relationship. That means private healthcare employers have the authority to terminate staff whose off-duty statements violate professional ethics or harm the organization’s reputation. Alan A. Ayers, MBA, MAcc Keywords: free speech; social media; healthcare liability; malpractice risk; first amendment; employment law; ethical standards; risk management In today’s polarized political climate, the line between private citizen and public professional hasn’t vanished, but …

Which Generation Uses Urgent Care The Most?

Understanding generational demographics is critical for any organization because age drives consumer behavior.¹ While the U.S. population is distributed relatively evenly across adult cohorts,² urgent care utilization—based on an analysis of 2025 Experity EMR visit data conducted by Urgent Care Consultants—skews heavily toward younger adults.³ Gen Z and Millennials combined (born 1981–2012) account for more than 51% of all urgent care visits despite representing only 43% of the U.S. population—a combined over-index of nearly 20 …

Amplify the Practice: Highlights from the 2026 UCA Convention

By Alan A. Ayers, MBA, MAcc — President of Urgent Care Consultants; Senior Editor of The Journal of Urgent Care Medicine The 2026 Urgent Care Association Convention convened in Chicago this April under the theme “Amplify” — and across roughly fifty clinical and practice management sessions, that word kept landing on the same point: amplify the clinician, don’t replace them. Artificial intelligence, the tonal undercurrent of nearly every track, was framed less as an autonomous …

Portable X-Ray in Urgent Care: Why Cheaper Isn’t Better

Urgent Message: Urgent care startups should avoid “cheaper” portable x-ray units, as they face regulatory restrictions, create workflow bottlenecks, and produce inferior images, making a fixed DR suite a better long-term investment. Keywords: portable x-ray; diagnostic radiology; radiation exposure; fractures Urgent care centers thrive by delivering fast, comprehensive, 1-stop service to ambulatory patients, and imaging capability is central to that promise. New operators commonly face a dilemma: their pro forma is tight, build-out costs are …

The ‘Test and Treat’ Shift: 2026

“Test and treat” legislation at the state level is transforming pharmacists from dispensers into providers, authorizing them to diagnose and prescribe for conditions like flu, strep, and COVID-19 without physician oversight. As the map illustrates, this model is now active in more than 20 “direct open market” states (green), with legislation pending in key “battleground” states (yellow). JUCM first reported this disruption in 2015, and now the strategic intent is finally meeting regulatory reality.1 As …

The ‘Halo Effect’ of Hybrid Care

Contrary to the fear that virtual care cannibalizes brick-and-mortar volume, 2025 data reveals a distinct “halo effect” for hybrid urgent care operators. Analysis of average daily visits shows that practices offering telemedicine outperformed those that did not by nearly 12%, averaging 34.5 visits per day compared to 30.8. Crucially, this growth is not purely digital. While hybrid clinics averaged 2.1 telemedicine cases daily, they also saw 32.4 in-person visits—approximately 2 more physical encounters per day …

How to Choose the Right Level of Surveillance and Security for an Urgent Care Center

Urgent Message: Choosing the right security system—whether it’s surveillance cameras or a scalable monitored alarm network—can improve operational oversight and reduce the financial risk of your urgent care investment. Alan A. Ayers, MBA, MAcc Keywords: urgent care security; surveillance cameras; HIPAA compliance; monitored alarm systems; healthcare facility safety; operational risk management Whether you’re just starting in urgent care or managing a growing footprint of centers, securing your physical space is essential to protecting your investment. …

Stop Waiting For ‘AI-Native’ Clinicians, Invest in Upskilling Now

Urgent Message: Invest in artificial intelligence upskilling across your organization by dedicating resource time and funding for educational activities. It’s a critical strategy for urgent care operators to improve staff retention and operational readiness. Keywords: clinician upskilling; AI literacy; workflow adoption; clinical documentation; decision support; change management Burnout remains a serious consideration across healthcare, and urgent care is no exception. At the same time, artificial intelligence (AI) is reshaping how we deliver and manage care. …

The Listening Revolution: Change Management Considerations with Ambient AI

Urgent Message: The ultimate goal of ambient AI is to reclaim time for patient care by offloading burdensome administrative processes. Building trust is the first of several success factors in this revolution. Keywords: ambient AI; medical scribe; clinical documentation; EHR workflow; implementation barriers; change management Alan A. Ayers, MBA, MAcc Urgent care providers face immense demands: high patient volumes, tight schedules, and the ongoing expectation to deliver exceptional care. Yet amid these pressures, documentation continues …

Missed Opportunities in STI Test Bundling

An analysis of 70,915,524 visits logged across ~3,600 urgent care centers in the Experity EMR from January 1, 2024, through November 22, 2025, reveals a critical disconnect between testing realities and Centers for Disease Control and Prevention guidelines advising concurrent screening for HIV and syphilis when testing for chlamydia and gonorrhea (CT/NG). The most glaring omission is syphilis. As the table illustrates, fewer than 45% of patients tested for CT/NG who used health insurance—which paid …

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