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American Family Care (AFC) has announced the appointment of Rhett Lankford as president. In the role, Lankford will report to Chief Executive Officer Jeremy Morgan and help lead AFC’s ongoing expansion efforts. According to the announcement, Lankford brings more than 20 years of experience in healthcare operations and management services organizations (MSOs). Most recently, he served as senior vice president and general manager at NAPA Managed Services, where he oversaw anesthesia-MSO operations across hospitals, surgical centers, and academic medical centers. He previously worked as a director of health industries at PricewaterhouseCoopers. According to AFC, Lankford’s experience with MSO platforms is expected to support the development of operational systems and services for the company’s expanding franchise network. 

Most urgent care rooftops: Morgan took the helm as chief executive of AFC in 2025, succeeding Randy Johansen and continuing the company’s growth trajectory. AFC operates more than 400 urgent care cares nationwide—once again taking the number 1 spot in The Urgent Care Top 100 exclusively from JUCM. Read the full list, now online ahead of print: The 2026 Urgent Care Top 100 By Number of Locations

Rhett Lankford Appointed AFC President
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