URGENT MESSAGE: Every patient needs vaccinations at one point or another. Yet, some urgent care operators shy away from immunization campaigns for fear that they’re financially risky or are simply too much of a hassle. However, risk can be greatly diminished—or even eliminated—with proper planning, basic understanding of storage requirements, and ensuring your clinic is offering what the community you serve needs. Jack Roberts is an expert marketer who specializes in promoting and growing physician …
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