A survey of 1,014 U.S. healthcare consumers suggests that speed remains urgent care’s strongest competitive advantage, and it’s also the factor consumers value most, according to data from branding firm Monigle. Urgent care outperformed primary care on consumers’ perception of “help you get care quickly” (71% vs 68%), but primary care scored better on all the other measures included in the survey. The largest gaps between urgent care and primary care appeared in the ability …
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