Part of the beauty of urgent care is that patients spend less time waiting to be seen. Even minimal time spent waiting can be made more pleasant—thus enhancing the patient experience—with access to magazines, newspapers, television, and refreshments to alleviate uncertainty, boredom, and aggravation. If you’ve added a television to the media offered to patients, consider carefully what they’ll be watching. Generally, urgent care centers display three types of programming: • Cable news (eg, CNN, …
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