Time to Turn Up the Volume on Flu Shot Promotions

Time to Turn Up the Volume on Flu Shot Promotions

With months of the flu season still ahead and the rate of new cases continuing to rise across the country, now is the time to step up efforts to immunize as many patients as possible. The Centers for Disease Control and Prevention reports that outpatient visits for flu-like symptoms are up 3.4% compared with this point in last year’s flu season. Further, more than 1,300 people were hospitalized between October and December (the month when …

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Minding Your (Urgent Care) Ps and Qs

Minding Your (Urgent Care) Ps and Qs

Urgent message: Appropriate attention to place, product, price, promotion, people, and quality help ensure the right approach to facilitating the success of your practice. Alan A. Ayers, MBA, MAcc, Experity Bartenders in British pubs have a custom of reminding eager patrons to “mind their Ps and Qs”—to watch how many pints and quarts they consume, so as to avoid creating a tab they cannot pay. To assure a satisfactory return on their investment, urgent care …

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