An Introduction to Urgent Care Advertising

An Introduction to Urgent Care Advertising

Urgent message: Unlike many other practice models, urgent care must appeal directly to the customer to stay “top of mind” and be the first option the patient considers when a need arises. Alan A. Ayers, MBA, MAcc Urgent care is a healthcare delivery channel built around the needs of consumers – “retail,” from a marketing perspective – with convenient locations, evening and weekend hours, walk-in service, the capability to treat a range of illness or …

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Failing to Plan—or Planning To Fail? Designing a Clinic for Success

Failing to Plan—or Planning To Fail? Designing a Clinic for Success

Urgent message: Making the best use of the space you have is not just a matter of comfort and esthetics; an efficient floor plan contributes to providing proper—and cost-effective—care and services. Patrice Pash, RN, BSN, COHC So you’ve signed the lease or purchased the property and you’re sitting there staring at this huge empty shell, dreaming of the potential finished space. What will it look like? How many exam rooms do you need? What additional …

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The Front Office: Window to Your Practice

The Front Office: Window to Your Practice

Urgent message: Patients will return again and again—and tell their friends, too—if your center’s manager and employees are unfailingly courteous, com petent, and thorough. Alan A. Ayers, MBA, MAcc, Experity If you’re planning to own and operate an urgent care center, you’re probably not thinking about managing an administrative office. Instead, you envision yourself hurrying between exam rooms, suturing cuts, setting fractures, and dispensing orders. Digging your way out of paperwork, refereeing staff disputes, tracking …

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Keeping Workers Well and Your Practice Profitable

Keeping Workers Well and Your Practice Profitable

Urgent message: Adding a corporate wellness component to a UCOM initiative fosters better relationships with clients and good care for their employees—as well as more business for the practice. Donna Lee Gardner, RN, MS, MBA Corporate wellness is one of the five basic service lines an urgent care occupational medicine (UCOM) clinic is advised to offer in order to position itself as a truly comprehensive resource for employers and their employees. Other primary occupational medicine …

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