When a physician recommends an important health service, patients are more apt to listen, aren’t they? Maybe not. A randomized clinical trial of more than 22,233 patients published in JAMA Network Open tested whether personalized physician videos or infographics could raise the uptake of influenza vaccinations for adults and children. As it turned out, in the 2023-2024 respiratory virus season, vaccination rates were similar across groups: 46.9% with usual care, 48.0% with video, and 47.5% …
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