Journal of Urgent Care Medicine

The Anatomy of a 1-Star vs 5-Star Google Review

While many urgent care operators measure their overall Google ratings—focusing staff on capturing as many “5-stars” as possible—few understand the specific staff behaviors and patient experience that drive positive and negative reviews. To identify the differences, Urgent Care Consultants analyzed the content of 3.1 million Google reviews across 3,665 urgent care centers. The table breaks down the specific themes driving positive and negative experiences. A positive gap indicates a theme more prevalent in 5-star reviews, …

Positive Reviews Drive Urgent Care Traffic—But You Have to Earn Them

Patient reviews on websites like Yelp can encourage another patient to try a new urgent care center. A high volume of such reviews can improve its ranking in both Google Local and Apple Maps. One New York-based urgent care chain crossed the line—and the law—by paying thousands of dollars for positive reviews over a 2-year-period, though. The reviews in question were not even written by patients; the company engaged ad agencies and freelance writers who …

Dealing with Angry Urgent Care Patients

URGENT MESSAGE: American consumers have been conditioned to expect high levels of customer service in exchange for their hard-earned money, so when urgent care fails to deliver on patient expectations, the result can be devastating to a center’s reputation. Fortunately, negative experiences can be turned around by practical strategies for dealing with angry patients. Alan A. Ayers, MBA, MAcc is Practice Management Editor of JUCM—The Journal of Urgent Care Medicine, a member of the Board …

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