The Herd Mentality and Occupational Health Sales
The Merriam-Webster dictionary defines herd as “a group of individuals usually having a common bond” or “a number of animals kept under some type of human control.” So let us think bulls (to some, a fitting metaphor for a piece on sales). For every early adaptor or contrarian, there seem to be 10 other people who prefer to follow the leader. For every buyer of urgent care occupational health services who buys offensively out of …
Read MoreOccupational Health Sales and Marketing as a Team Sport
A thinly veiled secret in most urgent care clinics is the marginal role that sales and marketing plays in the mores of these organizations. Indeed, healthcare sales professionals tend to be like your Uncle Fred: it’s always nice to see him, but he’s not really woven into the inner fabric of your family. Why? To a large extent, urgent care owners have a hard time merging the healthcare side of their clinic(s) with the business …
Read MoreFear as a Factor in Occupational Health Sales
Avoidance, sometimes even more than appeal, appears to be a very real part of decision making at every level. Given sufficient probing, most sales prospects harbor inner fears that can be successfully addressed. Buyers of occupational health services have two basic motivations: helping their parent company save money, and making their own life easier. Most occupational health sales presentations emphasize the former: reduce injury/illness incidence and associated lost work time, save the employer money, and …
Read MoreBuyer Self-interest as a Factor in Occupational Health Sales
Avoiding something negative rather than buying on appeal appears to be a very real part of buyer decision-making. Indeed, with sufficient probing, most prospects harbor inner fears that can be successfully addressed during the sales process. Buyers of urgent care occupational health services generally have two motivations: helping their company save money and making their own life easier. Most occupational health sales emphasize the former: reduce injury/illness incidence and associated lost work time and save …
Read MoreThe Physician’s Role in Occupational Health Sales and Marketing
When it comes to sales and marketing, the involvement of a physician can make or break an occupational health initiative. Physicians project credibility and can easily win the respect of employers and employees. In many cases, a sales effort can go “over the top” simply by bringing a physician into play. I know many physicians who exude charm and would be an asset in virtually any sales scenario. On the other hand, a physician who …
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